Destination-led Meta ads for tour operators and travel brands, built to turn daydreaming into enquiries.
People rarely search for a trip they don’t know exists. They find it while scrolling, often a year before they travel, and that’s where Facebook ads for travel do their best work. The job is to show the experience well enough that someone stops, then make the next step obvious.
We do this for Latitude Events, a Sydney small group tour company, and for Luxury Women’s Tours. For Latitude, every tour got its own campaign and its own page. Tour enquiries per active month were up 268% in 2026 on 2025, and the cost per enquiry halved.
A travel ad is only as good as the page it lands on. If the itinerary is slow or the enquiry form is buried, the budget leaks, which is why we often pair Meta ads with website design. More of our ad work is on the Brisbane social media marketing page.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
What works for tour operators, based on the Latitude and Luxury Women’s Tours accounts.
Open on the place, not the logo. Antarctic ice, a Serengeti sunrise, a Galapagos beach. The first two seconds decide whether anyone keeps watching.
Someone looking at a safari isn’t necessarily looking at a ski trip. Separate campaigns let the budget follow the tours that are filling.
Big trips get booked months out. Past visitors and enquirers keep seeing departures, inclusions and guest photos until they’re ready to commit.
For operators with lots of departures, Meta’s catalogue ads show each person the trips they looked at, with dates and details pulled from your feed.
Two travel clients, two different briefs. Both case studies are on our work page.
A new website plus Google and Meta Ads for a company curating small group luxury tours for women who want to see the world in comfort and safety.
Four steps, same for every client. What changes is the creative and the offer.
We check your Pixel, Conversions API and lead flow before a cent goes on ads. If Meta can’t see who converts, it can’t find more of them.
Hooks, offers and openers across Reels, Stories and feed, edited from footage of your work and your team, so it looks like you.
Location-based targeting and a fair test of each idea. We judge winners on enquiry quality and sales, not cost per click.
Winners get budget, losers get cut, and fresh creative goes in before people tire of the old ads. You see it all in a live dashboard.
What travel businesses ask us about running Meta ads.
They work well for trips people don’t know to search for: small group tours, adventure travel, retreats and specialist itineraries. For Latitude Events, tour enquiries per active month were up 268% year on year with the cost per enquiry halved.
Earlier than you’d think. Many of Latitude’s enquiries come close to a year before departure. We usually run awareness well ahead of a departure, then retargeting as it gets closer.
We measure what we can see, which is usually enquiries from your website. If your bookings happen by phone or email, we report enquiries and cost per enquiry honestly rather than claiming bookings we can’t track.
Real footage of the destination in the first two seconds, one tour per ad, and a link straight to that tour’s page with the enquiry form on it. Generic brand ads that try to sell every trip at once rarely pull their weight.
Yes. Latitude Events is in Sydney. Our team is in Brisbane, but Meta campaigns run from anywhere and we report through a live dashboard.
Fifteen minutes, no obligation. Running ads already or starting from scratch, you’ll leave with a plan.
No obligation. 15 minute call. No lock-in.
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