65,700 Australians a month search for an allied health practitioner by name. 390 type the words “allied health”. Your patients search for a podiatrist, not a category, and your marketing has to do the same.
"*" indicates required fields
Australian search volumes, Semrush, September 2026.
Three channels, three jobs. A clinic usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Most people put up with a sore foot or a bad back for weeks before they search for anything. Meta reaches them during that window, and it is the channel that introduces your second discipline to your first discipline’s patients.
GOOGLE ADS
Catches them the moment they search, discipline by discipline. Fastest of the three to fill an empty diary, and the only one you can point at one practitioner’s gaps this week.
SEO
Takes over the same discipline searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which disciplines and suburbs actually produce bookings, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who read a discipline page and did not book. And as SEO ranks for a discipline, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A page per discipline named the way patients search, each with its own services and suburbs. Google Business Profile with every discipline listed as its own service, and a care plan page that explains the five subsidised sessions in plain language.
THE FAST LEVER
Campaigns split by discipline, not one campaign called Allied Health, so the budget follows the practitioner with gaps. Negative keywords matter here, because the bare phrase “allied health” pulls in job seekers and students. Call and booking tracking, because clinics get booked both ways.
THE ONE MOST CLINICS SKIP
The one most clinics skip. Useful for reaching people during the weeks they are putting up with it, for local sporting clubs and workplaces, and for retargeting anyone who read a discipline page and did not book.
We start from which practitioner has gaps, not from which service we would like to sell you. A clinic with an empty podiatry diary and a full physio book needs podiatry campaigns on Google Ads, not a brand campaign. Meta Ads and SEO come after. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a multidisciplinary clinic, why those three, and the numbers behind each one.
Built around “[discipline] near me”
Every discipline under your roof gets its own page, named the way patients search: podiatrist, not foot health services. Same for each suburb you genuinely draw from. It is the single most common gap we find on a multidisciplinary site.
Built around “chronic disease management plan”
A GP chronic condition management plan gives a patient up to five Medicare-subsidised allied health sessions a year, and they can split them across disciplines. Patients still search the old name four times as often as the new one. One page that explains it in both, and shows which of your disciplines the sessions cover, keeps all five in-house.
Built around “remedial massage near me”
Services people search for directly, usually listed as a word on a timetable. A real page each, explaining what it treats and who it suits, ranks on content rather than just on how close you happen to be.
Tell us your disciplines, your suburbs and which diaries have gaps. We will come back with the real search numbers for your area and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Each practitioner type set up as a separate service on your profile, so the map pack can match the search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Discipline pages and a care plan page written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because patients do not search for it. About 390 searches a month use “allied health near me” or “allied health clinic near me”. Around 65,700 search for the practitioner by name. The category belongs in your footer and your referral letters, not your page titles.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
A GP chronic condition management plan gives a patient up to five Medicare-subsidised allied health sessions a year, and they can split them across disciplines. Patients still search “chronic disease management plan” four times as often as the new name. A page that explains both, and shows which of your disciplines the sessions cover, is one of the cheapest wins available to a multidisciplinary clinic.
For every discipline you want more work in, yes. Do not build thin pages for a discipline you offer one day a fortnight. For psychologists specifically, see our page on SEO for psychologists.
Physio, psychology, OT, podiatry, chiro and osteo are Ahpra-registered, so testimonials about clinical outcomes and superiority claims are restricted under the National Law. Speech pathology, dietetics, exercise physiology and audiology are self-regulated through their professional bodies, with their own codes. We write every page to the strictest standard under your roof. Have your practice principal review anything before it goes live.
Paid channels produce bookings within weeks. Organic takes three to six months to move and six to twelve to become a real part of your patient flow.
Yes, split by discipline so the budget follows the diary with gaps. The negative keyword list matters here: the bare phrase “allied health” pulls in job seekers and students, and it will eat a budget quietly.
Useful for reaching people during the weeks they are putting up with pain, for local sporting clubs and workplaces, and for retargeting anyone who read a discipline page and did not book. It is also the easiest way to tell your physio patients you have a dietitian.
Yes. Search behaviour is the same across Australia, only the suburbs and the competitor set change. The volumes quoted on this page are national.
We look at what your suburbs search for by discipline, which disciplines your site actually ranks for, whether you have a care plan page, and where your diaries have gaps. You get it in writing and you keep it whether you work with us or not.
