The second biggest search in electrical is solar, and most electricians treat solar as somebody else’s business. It is 8,100 searches a month sitting next to work you already do.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Nobody searches for an electrician until something stops working. Meta puts your name in front of your suburbs beforehand. It is also the best channel for solar, because that decision is made slowly and often starts with a neighbour’s panels rather than a search.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to produce a booked job, and the only one working at 9pm when the power goes out.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which searches actually produce booked jobs, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who read your solar page and did not call, which on a quote that size is most of them. And as SEO ranks for a job type, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per job type rather than a Services list. Google Business Profile built properly, categories right, and a review process that runs after every job. Suburb pages for the areas you actually service. This is what moves the map pack and the job terms.
THE FAST LEVER
Campaigns split by job type, not one campaign called Electrical. Negative keywords so you stop paying for electrician apprenticeships, TAFE courses, salaries and DIY wiring searches. Call tracking above everything, because electrical is booked by phone.
THE ONE MOST ELECTRICIANS SKIP
The one most electricians skip. Best used for solar, which is decided over months and often triggered by seeing panels go up nearby, and for staying visible so you are the familiar name when something fails.
We start from which jobs you want more of, not from which service we would like to sell you. An electrician full of call-outs who has never quoted solar needs a page and Meta Ads, not more emergency traffic. A new business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane electrician, why those three, and the numbers behind each one.
Built around “solar panel installation”
The biggest planned job in the trade and the one most electricians leave to solar specialists. Panel and inverter options, what the rebates actually cover, what a realistic payback looks like. Write that honestly and you win a customer comparing quotes, at a job value no call-out gets near.
Built around “emergency electrician”
5,400 a month, plus 590 for electrical repairs. No deliberation at all. Power out, something sparking, a safety switch that will not reset. They ring whoever answers, so the page needs your number enormous, your response time stated and your after-hours arrangement obvious.
Built around “electrician near me”
The biggest number and the hardest to move, because it is decided in the map box on reviews and proximity. Worth doing properly, worth being honest that it is slower than the service pages, and worth not spending your whole budget on.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because “solar panel installation” does 8,100 searches a month, more than emergency electrician, and most electricians treat solar as somebody else’s business. If you are accredited, it is the largest planned job available to you and the customer is comparing quotes over days rather than ringing whoever answers.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
It is the obvious pitch and it is the most competitive, least loyal work in the trade. Emergency callers ring whoever answers first and do not remember who came. Solar, switchboards, downlights and fans together outrun the emergency terms and are far easier to rank for.
For “electrician near me” they are close to the whole game, because that search is decided in the map pack. A steady trickle after every job beats a burst of twenty followed by two years of nothing.
Apprenticeships, TAFE, courses, salaries, and every variation of DIY wiring. On broad match an electrical account will quietly buy all of them. We build the list before the account goes live and keep cutting from the search terms report weekly.
Google Ads produces calls within days. Organic takes three to six months to move and six to twelve to become a real part of your work. Solar quotes have a longer decision than call-outs, so expect the enquiry and the job to be weeks apart.
For every suburb you actually service, yes. “Electrician near me” resolves to wherever the person is standing, and one page listing thirty suburbs ranks for none of them.
For solar, yes, because that decision is slow and often starts with seeing panels go up nearby rather than with a search. For emergencies, no. Our social and paid social team handles it.
Yes. The search behaviour is the same anywhere in Australia, only the suburbs and the competitors change. The volumes quoted on this page are national.
We look at what your suburbs actually search for by job type, your Google Business Profile, your reviews against the electricians ranking above you, and whether your site has real pages for the jobs you want more of. You get it in writing and you keep it either way.
