Send us your account and we’ll tell you what it’s wasting, in writing, within three business days. You keep that either way. If we’re right, we’ll talk about fixing it.
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Australian top-of-page bids, pulled this week. These are what your competitors are willing to pay, which makes them roughly what you will pay too.
Not theory. These are what turn up when we open a Brisbane service account that has been running on autopilot.
Where the money actually goes
Broad match quietly buys “salary”, “courses”, “how to do it yourself” and the name of the competitor down the road. Nobody notices, because the clicks look like clicks. The search terms report is the first place we go and it is usually the ugliest.
The one that costs you months
Duplicate conversions, a thank-you page counted twice, phone calls not tracked at all. Google optimises toward whatever you tell it to value. Tell it the wrong thing and it will get very good at delivering the wrong thing, on your budget, for months.
The one we can fix this week
People searching your business name were always going to find you. When those clicks sit in the same campaign as everything else, your reporting looks great and your growth is imaginary. Splitting them takes an afternoon and changes what every other number means.
Give us access to your Google Ads account and we will come back with your actual wasted spend, in writing, within three business days. No obligation, and you keep the audit either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
The account is yours. That is not a favour, it is how it should always be done, and plenty of agencies do not.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Management fees in Brisbane work one of three ways: a percentage of your ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask any agency which model they use and why before you ask for a number, because the answer tells you whose side the incentives are on.
No, but you need enough for the data to mean something. If a click in your trade costs seven dollars and you need roughly thirty clicks to know whether a campaign converts, you can do the arithmetic on what a fortnight of learning costs. Start lean on your two best services and grow from whatever converts. Spreading a small budget thinly across everything you offer is how people end up concluding Google Ads does not work.
For most Brisbane trades, no. At the seven to twelve dollars a click that service searches cost here, ten dollars a day buys you about one click. You cannot optimise on one click a day. You will just conclude Google Ads does not work, when what you actually ran was a coin toss.
Ads can be live within days and you will have enquiries in the first fortnight if the demand exists. The first two to four weeks are mostly about cutting waste, because that is when the search terms report tells you what people actually typed. Performance improves fastest during that cutting phase.
It is a search you tell Google never to show your ad for. A plumber on broad match will pay for “plumbing apprenticeship”, “plumber salary” and “how to fix a tap myself” unless someone stops it. We build the list from real intent data for your trade before the account goes live, then keep cutting from the search terms report every week.
Sometimes, and later than most agencies will tell you. It is very good at spending money and not always good at telling you where it went. For a small service business we start with Search, prove the conversion tracking is honest, then test Performance Max with brand excluded so it cannot take credit for people who were already looking for you.
Yes. It means we meet Google’s requirements on certification, spend and account performance, and it gets us support access that helps when something breaks. Treat it as a baseline rather than a reason to hire anyone. Plenty of Partners run poor accounts.
Yes, and you should insist on this with any agency. It sits in your billing with us as a manager. If we part ways you keep the account, the history and the learning your money paid for. An agency running your ads inside its own account is holding your data hostage.
Ads first if you need work this month. SEO underneath if you want to stop paying for every click in two years. For most Brisbane service businesses the answer is both, staggered, and which order depends on how much demand actually exists in your trade. Our SEO Brisbane page covers the other side.
Your search terms report, campaign structure, conversion tracking and negative keyword coverage. We tell you what we would change and roughly what it is worth. You get it in writing within three business days and you keep it either way.
