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Across our clients, ChatGPT and Perplexity now show up in lead sheets as a source of real enquiries, from tradies to retailers to professional services. The numbers are small today and growing every month. The businesses getting them are the ones AI can read, trust and quote.
How we know: we record where every client enquiry comes from, and AI tools now appear as a source alongside Google and ads.
AI search doesn’t replace good SEO. It runs on it. The same clear service pages, strong local SEO and real reviews that win Google are what AI pulls its answers from. That’s why AI SEO sits inside our wider Brisbane SEO work, not off to the side.
These are real monthly searches across Australia, pulled from Google’s keyword data in October 2026. Questions like these are where Google now shows an AI answer at the top, and where people go straight to ChatGPT instead.
Every one of them is someone about to spend money, asking a question before they pick who to call. If AI quotes your page in the answer, you’re in the conversation before they’ve looked at anyone else.
If your website doesn’t answer the question clearly, AI quotes someone who does. Usually a directory, a comparison site or your biggest competitor.
Two jobs. Give AI clear pages it can quote, and give it reasons to trust your business enough to recommend it.
AI answers are built from pages that state things plainly. We rewrite your service pages to answer the questions customers actually ask, add the structured data that tells search engines what you are, and cut the fluff AI skips over.
Each page answers the questions customers ask, in plain language AI can lift straight into an answer.
Schema that tells search engines and AI exactly what you do, where, and for whom.
Short, direct answers to the questions people actually type and ask.
When AI recommends a business, it leans on the same trust signals people do: a complete Google Business Profile, steady reviews, and other sites mentioning you. We build all three, so you’re the name that keeps coming up.
A complete Google Business Profile and a steady flow of genuine reviews.
Bing Places and key directories set up, because not every AI reads Google.
Being named by other trusted sites, which is how AI decides who to recommend.
There’s a lot of noise being sold as AI SEO. Here’s where it usually falls over.
Prompt hacks and special files nobody’s shown make a difference. AI pulls from the same web everyone else reads. If your pages are thin, no trick fixes that.
Clear answers on your service pages, structured data, a complete Business Profile and real reviews. Unglamorous, and it works for Google and AI at the same time.
Your customers use Google, Gemini, ChatGPT, Perplexity and Copilot. Several of those lean on Bing’s results, not just Google’s.
We check your visibility across the engines your customers actually use, Bing Places included, not just one.
“Visibility scores” with no link to enquiries. If you can’t see what AI sends you, you can’t tell if it’s working.
We record when an enquiry comes from ChatGPT, Perplexity or an AI answer, the same way we track Google and ads. We wrote about why tracking matters.
No fluff. We start by finding out what AI already says about your business, because most owners have never checked.
We put your customers’ real questions to ChatGPT, Gemini, Perplexity and Google’s AI answers, and record who gets named. Then we look at why it isn’t you.
Service pages rewritten to answer questions directly, structured data added, Business Profile and listings completed, and gaps in your reviews and mentions closed.
Monthly reporting on AI referrals and enquiries alongside your Google results, so you can see what it’s actually bringing in.
Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.
It depends on how many services you want AI to recommend you for, how much of your website needs rewriting, and how crowded your industry is. For most clients it runs as part of their SEO, not as a separate bill.
What we won’t do is quote you before we’ve looked. Get in touch and we’ll check what ChatGPT and Google’s AI say about your business today, and tell you straight what it would take to change it. No lock-in contracts either way.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
It’s making your business the one that ChatGPT, Gemini, Perplexity and Google’s AI answers name and quote. In practice that means clear pages that answer real questions, structured data, a strong Business Profile and a good reputation across the web.
Less than most agencies claim. AI answers are built from the same web that search engines index, so good SEO is the foundation. What changes is writing pages that answer questions directly, covering Bing as well as Google, and tracking enquiries that come from AI.
Make it easy to understand and easy to trust. Clear service pages, a complete Google Business Profile and Bing Places listing, steady reviews, and other sites mentioning you. There’s no button to press, and nobody can promise a specific answer from ChatGPT.
It won’t hurt, but there’s no good evidence it changes what AI recommends, and Google has said it doesn’t use it. Your time is better spent on the pages themselves.
Some changes show up within weeks, especially for AI answers built on live search results. Others take months, as the engines recrawl and reassess your site. We check monthly and report what’s moved.
It depends on how many services you want to be recommended for and how much of your site needs work, so we don’t publish a flat price. For most clients it’s part of their SEO. Book the free audit and we’ll show you what AI says about you today.
No, and be wary of anyone who does. AI answers change from one question to the next. What we can do is show you where you’re named today, improve the signals AI relies on, and track the enquiries it sends.
Yes. AI search runs on the same pages and reputation that SEO builds. Businesses that stop investing in search tend to disappear from AI answers too.
