Get your work in front of homeowners in the suburbs you service, before they start ringing around for quotes.
Most homeowners don’t look for a roofer or a bathroom renovator until something breaks or the job’s already decided. Facebook ads for tradies reach them earlier, while they’re scrolling at night, with a before-and-after that gets them thinking about their own house.
That’s what we do for KWR Roofing and Flooring Bathroom Interiors. Real job footage, a clear offer and a quote form that’s easy to fill in on a phone. Targeting sticks to the suburbs you service, so you’re not paying to reach people you’d never drive to.
Meta ads work best next to search. When someone’s already Googling for a tradie, Google Ads for tradies and SEO for tradies catch them. More of our ad work is on the Brisbane social media marketing page.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
The four plays we lean on for trades. Most clients run two or three at once.
Nothing sells a trade like the finished job. We cut your footage into short reels that show the problem, the work and the result.
Storm season for roofers, summer for air con, the run-up to Christmas for bathrooms. Ads go live before the rush, not halfway through it.
Suburb, job type and timeframe asked up front, so you’re not driving out to quote jobs you were never going to win.
People who looked at your site and didn’t call get shown recent jobs and reviews. They already know who you are, so they’re cheaper to win back.
KWR Roofing runs SEO, Google Ads and Meta ads with us. The numbers are below, and the full story is on our work page.
Before and after, straight from the job site.
Storm-season warning that lands before the first big storm.
Four steps, same for every client. What changes is the creative and the offer.
We check your Pixel, Conversions API and lead flow before a cent goes on ads. If Meta can’t see who converts, it can’t find more of them.
Hooks, offers and openers across Reels, Stories and feed, edited from footage of your work and your team, so it looks like you.
Location-based targeting and a fair test of each idea. We judge winners on enquiry quality and sales, not cost per click.
Winners get budget, losers get cut, and fresh creative goes in before people tire of the old ads. You see it all in a live dashboard.
What tradies ask us before they spend a cent on Facebook ads.
Yes, when they’re run for enquiries rather than likes. Homeowners spend hours on Facebook and Instagram, and a good before-and-after reel puts your work in front of them before they’ve picked who to call. The ads that fail are usually boosted posts with no offer and no tracking.
If people already search for your trade, Google Ads catches them first. Facebook ads reach people earlier in the decision, so the leads need a quick call back. Most tradies we work with run both.
Enough to get a fair read on what works, which depends on your service area and how many jobs you can take on. We’ll give you a number on the free audit call, and you pay Meta directly from your own account.
That’s what we prefer. Real jobs beat stock photos every time. Send us photos and phone video from site and we’ll edit them into ads, and we’ll tell you what to film next time you’re on a job.
No. Meta lead forms let people enquire without leaving Facebook. A decent website still helps, because most people check you out before they call, and it lets us retarget visitors.
Fifteen minutes, no obligation. Running ads already or starting from scratch, you’ll leave with a plan.
No obligation. 15 minute call. No lock-in.
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