Search and social built around the work KWR wants: tile and metal roofing across Brisbane, with every enquiry tracked through to a booked job.
Brisbane roofers.
25+ years.
Shown as a percentage of the earlier period.
Enquiries and booked jobs come from KWR’s Tradify job management export, counted by the month each enquiry arrived. Calendar 2025 is compared with calendar 2024. The 2026 figure covers January to July, compared with the same months of 2024. Enquiries in 2026 are running slightly below 2025, KWR’s strongest year on record.
KWR Roofing has repaired, restored and replaced Brisbane roofs for more than 25 years, with a metal crew and a tile crew working out of Camp Hill.
More enquiries were never the whole goal. The team needed booked jobs, for the right crew, all year round.
Residential & commercial roofing
Camp Hill, Brisbane
Storms fill the diary for weeks, then the work dries up. Marketing had to lift demand when the weather wasn’t doing it.
When the metal team is booked out, the tile team still needs work. Campaigns had to steer enquiries to the roof type with capacity.
Clicks and form fills mean little until a quote becomes booked work. Results had to be measured in jobs.
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kwrroofing.com.au
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Homeowners search for their problem and their suburb. KWR’s site answers both, with location pages across Brisbane and pages for each roof type, so the search lands on the job KWR wants.
Search campaigns built around the jobs KWR wants, restructured for storm season and tested against Performance Max.
Video and image ads that show KWR’s own team at work, never stock, pointed at whichever roof type has capacity.
Enquiries from every channel are tracked in KWR’s Tradify system, so the monthly report shows booked jobs alongside leads.
Location and roof-type pages, monthly content and ranking reports for Brisbane roofing searches.
Search campaigns for the roofing jobs KWR wants, tuned for storm season.
Real-crew video and image ads that push the roof type with capacity.
Search is the slower channel. New location pages take months to rank, which is why KWR runs Google Ads and Meta ads alongside SEO: paid brings calls in now while organic builds.
Yes. When KWR’s metal crew was booked out and the tile crew had capacity, campaigns and content shifted to tile roofing.
No. For KWR we report booked jobs from their job management system alongside leads, calls and keyword rankings.
Demand spikes, then drops away. We refresh ads and search campaigns around storm work ahead of the season, and adjust once the diary is full.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your ads and your enquiry path the same way we review KWR’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
