A new website. A focused Meta ads strategy. A clearer path from discovering a trip to enquiring about it.
Unique journeys.
Since 1998.
Shown as a percentage of the baseline period.
Results are Meta Ads lead events on website enquiry forms, measured to 31 August 2026. Enquiries are normalised per active month: campaigns ran for six months in 2025 and every month in 2026. September is excluded while a form and tracking fault was repaired. These are enquiries, not bookings; Latitude handles bookings directly.
Latitude Events has created unique journeys out of Sydney since 1998. From African safaris to Antarctica, the trips sell themselves once the right people see them.
The website and the campaigns needed to make that connection, often a year before departure.
Small group tours
Sydney, Australia
Each itinerary needed its own clear story, useful detail and a direct way to enquire.
New departures needed to reach new travellers, beyond the people who already knew Latitude.
The people considering an African safari aren’t necessarily the people planning a motocross trip.
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latitudeevents.com.au
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We rebuilt the WordPress site around the tours. Each page brings together the destination, dates, price and enquiry form, so visitors can take the next step while the trip is still in front of them.
Meta campaigns ran tour by tour, matching the destination and departure to people likely to take that trip.
Destination-led imagery brought each journey to life. Every ad sent visitors straight to the relevant itinerary.
Lead tracking connected campaigns to enquiries, helping us move budget towards the tours that were converting.
Destination-led creative designed to turn interest in a trip into the next enquiry.
Tour-specific campaigns and destination-led creative, built to turn interest into enquiries.
A tour-focused website with dedicated itinerary pages and a clear path from browsing to enquiry.
Not straight away. Latitude’s cost per enquiry fell steadily through the first half of 2026 as each campaign built up data and budget moved to the tours that were converting. Expect a few months before a new campaign settles, and faster results if the landing page is already built to take the enquiry.
The principle applies beyond travel: match the offer to the audience, send visitors to a relevant page and measure the enquiries. The right campaign depends on your business, audience and sales process.
These trips benefit from being discovered. Destination-led Meta ads can introduce a specific tour to a relevant audience. Google Ads serves a different purpose by reaching people already searching. The channel should fit the offer.
For this campaign, we measured website enquiries from Meta and the cost per enquiry. Latitude manages bookings separately, so these results don’t claim booking or revenue growth. The measurement note above explains the comparison periods.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your ads and your enquiry path the same way we review Latitude’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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