SEO, Google Ads and lead capture for an Australian business that builds dedicated teams in the Philippines. The goal was never more traffic. It was more of the right enquiries.
Dedicated offshore staff.
Australia & the Philippines.
Shown as a percentage of the earlier period.
Enquiries are every form enquiry in Smart Online Staff’s lead sheet with spam removed, as a monthly average: July to September 2025, before our campaigns were running, compared with January to August 2026. Search clicks are from Google Search Console: our first three months (October to December 2025) compared with the latest three (July to September 2026). The comparison uses the latest months, not the April 2026 peak.
Smart Online Staff gives Australian businesses dedicated, full-time staff who work from a fully managed office in the Philippines, supported by in-house IT, HR and wellbeing teams.
That model sits a long way from a freelancer marketplace, and the marketing had to make the difference obvious to the right buyer.
Dedicated offshore staff
Australia & the Philippines
Job seekers and people after a cheap freelancer filled in the same forms as Australian businesses looking to hire. Every one of them cost the sales team time.
Virtual assistant searches are dominated by global marketplaces and big agencies, and every click is expensive. Chasing broad terms would have burnt the budget on the curious.
Smart Online Staff came to us from another agency with a couple of enquiries a month, and even its Google Business Profile was not in its own hands.
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smartonlinestaff.com.au/services
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Owners search for help with a specific job: a bookkeeper, a receptionist, an assistant for a trade business. The site now covers 44 roles and industries, each with its own page, written for the employer rather than the job seeker.
We narrowed the campaigns to the searches that bring hiring businesses, and keep adding negative keywords for people looking for a job or a definition.
We rebuilt the website forms to feed the client’s CRM directly and track where every enquiry came from, from Google Ads to ChatGPT.
Pages written to answer the questions owners actually ask. ChatGPT has sent Smart Online Staff enquiries in seven of the last nine months.
Role and industry pages, monthly content and a Business Profile back under the client’s control.
Campaigns narrowed to hiring intent, with job and definition searches filtered out.
Website forms rebuilt to feed the CRM, with every enquiry tracked to its source.
We write pages for employers rather than candidates, keep job-hunting searches out of the ad campaigns, and track the source of every enquiry so poor-fit leads can be traced and cut off.
For Smart Online Staff, Google Ads and organic search have each brought in a large share of enquiries, and the mix changes month to month. Running both keeps the pipeline steady.
Yes. ChatGPT has referred Smart Online Staff enquiries in seven of the last nine months, from a small amount of traffic with high intent.
With control and measurement. We get your accounts, like your Google Business Profile, back in your hands, and fix tracking so we know the real baseline before changing anything.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your ads and where your enquiries come from the same way we review Smart Online Staff’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
