A commercial painting click costs eight dollars and thirty two cents. An exterior painting click costs ninety one cents. Same brush, nine times the value, and almost every painter chases the cheap one.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Painting is the most visible before and after in any trade, and it is bought on how the finished house looks. Meta reaches homeowners who have been meaning to do the exterior for two years, and body corporate committees who repaint on a schedule.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to produce a quote request, and the only one that works the week someone decides the house has to be done before Christmas.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. On the commercial terms, where clicks are eight dollars, that saving is worth more than anywhere else in this trade.
Google Ads tells us within about six weeks which searches actually produce jobs worth quoting, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who looked at your exterior gallery and did not call. And as SEO ranks for a job type, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per job type rather than a Services list, each with photographs of houses you have actually painted. Google Business Profile built properly, categories right, and a review process that runs after every job. Suburb pages for the areas you actually service.
THE FAST LEVER
Campaigns split by job type, not one campaign called Painting. Negative keywords so you stop paying for paint colours, Dulux, Bunnings, how to paint, painting courses, painter wages and the enormous DIY population this trade attracts. Separate budgets for residential and commercial, because one costs nine times the other and they should never share.
THE ONE MOST PAINTERS SKIP
The one most painters skip, on the trade with the most persuasive before and after available. A tired weatherboard next to the same house finished, in a street people know, does more than any amount of copy.
We start from which jobs you want more of, not from which service we would like to sell you. A painter grinding through one-off interiors who wants strata work needs a commercial page and Meta Ads aimed at body corporates, not more residential traffic. A newer business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane painter, why those three, and the numbers behind each one.
Built around “commercial painting”
Small volume, nine times the click price, and the only painting work that repeats on a schedule. Strata blocks and body corporates repaint on a cycle and stay with whoever did it properly last time. Written for someone at work, which means insurance, scaffolding, working around tenants, and how you handle a building people live in. Almost no painting website says any of it.
Built around “roof painting”
2,900 a month sitting in a gap between two trades. Painters treat it as roofing and roofers treat it as painting, so it is contested by almost nobody. The customer wants to know whether painting a roof is a real fix or lipstick, how long it lasts, and what happens to tiles against metal. Answer that plainly and the job is yours, at a much better rate than an interior.
Built around “exterior painting”
The best of the residential work, because a whole exterior is a real job rather than a bedroom, and it is the one homeowners will not attempt themselves once they think about ladders. Preparation is the whole story: what you do about flaking, rot and rust before a brush comes out, and why the cheapest quote usually skips it.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because it is the market pricing your customer for you. A commercial painting click costs $8.32 and an exterior painting click 91 cents. Nobody sets those deliberately; they are what thousands of advertisers have worked out a strata contract is worth against a one-off bedroom. A nine times gap is the clearest signal in the trade.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
It is a perfectly good business and it is hard to grow on. Painting is the easiest trade to undercut, because anyone with a roller can quote against you, and residential customers half believe they could do it themselves. Keep it, just do not let it be the only thing the site sells.
Because 2,900 people a month search it and it sits in a gap between two trades. Painters treat it as roofing and roofers treat it as painting, so almost nobody contests it. The customer wants to know whether it is a real fix or lipstick, and how long it lasts. Answer that plainly and the job is yours at a better rate than an interior.
With a page written for a committee rather than a homeowner. Public liability cover, QBCC licence, scaffolding, and a plan for working around residents who live there while you paint. They repaint on a cycle and stay with whoever did it properly, which makes it the only repeating work in the trade.
Paint colours, Dulux, Taubmans, Bunnings, how to paint, painting courses, painter wages, and every DIY variant. This trade attracts one of the largest DIY search populations in the hub and on broad match an account buys all of it.
No. A commercial click costs nine times a residential one, so in a shared campaign the cheap traffic quietly eats the expensive one and you end up with a full diary of bedrooms. Separate budgets, always.
Put preparation on the page. What you do about flaking, rot and rust before a brush comes out is the entire difference between a five year finish and a two year one, and it is invisible in a quote. Explain it and the cheapest quote starts to look like what it is.
Google Ads produces quote requests within days on residential and more slowly on commercial, because contracts move on repaint cycles rather than on demand. The job pages take three to six months to rank.
We look at how much of your site is aimed at homeowners against buildings, whether roof painting appears anywhere, whether insurance and licence are findable, and how your budget is split. You get it in writing and you keep it either way.
