Google’s AI does the bidding. We make sure it’s chasing real customers, not cheap clicks and spam leads.
No obligation. 15 minute call. No lock-in.
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Performance Max runs your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign, and lets Google’s AI decide where each dollar goes. That’s powerful when the data feeding it is good, and expensive when it isn’t.
We run Performance Max for Elite Skip Bins, where it drives online skip bin bookings, and for Argyle Jewellers, where it brings in enquiries. In both accounts the work that mattered most was the unglamorous part: conversion tracking that counts real customers, and asset groups split by what people actually buy.
PMax works best as part of a wider account. Brand and high-intent keywords often do better in Google search ads, and our Brisbane Google Ads management ties the whole account together.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
Four things that separate a profitable PMax campaign from an expensive one.
PMax optimises towards whatever you tell it is a conversion. Count form spam or page views and it’ll find you more of both. We fix tracking before anything else.
One asset group per product line or service, each with its own images, video, headlines and audience signals, so Google knows who each one is for.
We check search term insights and placements every week, add negatives and exclude placements that soak up budget without converting.
For eCommerce, a clean product feed is half the battle. For lead gen, fresh images and video stop the campaign going stale.
Two of the accounts where we manage Performance Max. Both case studies are on our work page.
Performance Max campaigns split by what people actually hire, skip bins and road plates, each with its own assets and conversion tracking on completed bookings.
A Performance Max campaign built for enquiries rather than cheap clicks, working alongside the SEO that brings in most of their search traffic.
Same process every time. What changes is your market and your numbers.
Calls, forms and bookings counted properly before a cent is spent. If Google can’t see who converts, it can’t find more of them.
Structure, keywords or asset groups, ads and audiences set up around your services, your suburbs and your margins.
We watch search terms, placements and lead quality closely in the first weeks, and cut waste early.
Budget moves to what’s bringing in customers. You see it all in a live dashboard and a monthly report.
What business owners ask us about Google Performance Max.
It’s a Google Ads campaign type that shows your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign. Google’s AI decides where to show them and what to bid, based on the conversion goals you give it.
It can be, if the conversion tracking is right. Left alone, PMax happily finds cheap form fills that never turn into customers. Feed it real lead data and it gets much better at finding people who buy.
Often both. Search campaigns give you tight control over high-intent keywords. PMax reaches people across Google’s other channels. We usually start with whichever suits your business and add the other once tracking is solid. See search ads.
More than you used to. Google now reports search terms, channels and placements for PMax, and we review them weekly. It’s still less transparent than a search campaign, which is why tracking and exclusions matter.
Give it a few weeks. New campaigns go through a learning period while Google tests where to show your ads. Big changes during that time reset the learning, so we make adjustments in planned steps.
Book a free 15 minute audit. We’ll look at where you are now and tell you what we’d do first.
