Argyle Jewellers, a Brisbane-based boutique jewellery store, approached us in 2019. They wanted to build a strong presence in an already established industry, while also showing clients their wealth of knowledge. They were passionate about diamonds, engagements, weddings and even more so, creating one-of-a-kind jewellery for their new and existing customers.
We established their speciality in gemstones, diamonds and mens wedding jewellery.
Pretty quickly, it became clear that Argyle Jewellers was in need of more than a thriving social media feed and the occasional advertisement. Their company was interested in capturing the attention of those thinking about engagement and those newly engaged or newly married.
What we recommended to Argyle Jewellers was that not only should their website have the functionality of an online store, but it should be a knowledge center for all things jewellery. This casual education on their workshop services and broader bridal jewellery trends could be built upon and used to nurture existing customers and keep them coming back for more. Not only this, but we encouraged post-sale communication to give people a point of contact if there came a time that they needed jewellery repairs. And to grab those thinking about marriage, we recommended the use of well-placed advertisements on the channels their customers use most. For Argyle, this was Google and Facebook.
Google ads targeting ‘Pink Diamonds,’ ‘Engagement Rings Brisbane,’ and ‘Wedding Rings Brisbane’ attribute to a significant portion of their product enquiries.
Monthly SEO copywriting helped Argyle Jewellers secure first page Google results for searches including ‘Brisbane Jewellers,’ ‘ALTR Diamonds,’ and ‘Jewellers Brisbane’.
An aesthetically pleasing and easy-to-use design keeps people engaged and clicking through more of Argyle Jeweller’s website pages.
Three ads which targeted the upcoming wedding season, engagement rings and digital consultation services saw a total of 210,083 impressions.
Conversing with an email database of 4000+ members has kept people interested, informed and up-to-date with seasonal trends, new products and service offerings.
