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TIMELESS MARKETING FOR TIMELESS JEWELLERY

HIGH-QUALITY DIAMONDS AND GEMSTONES

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HELPING A JEWELLERY STORE SPARKLE

Argyle Jewellers, a Brisbane-based boutique jewellery store, approached us in 2019. They wanted to build a strong presence in an already established industry, while also showing clients their wealth of knowledge. They were passionate about diamonds, engagements, weddings and even more so, creating one-of-a-kind jewellery for their new and existing customers.

OH AND WE ALSO HELPED THEM REACH 25,063 PEOPLE WITH EVERY FACEBOOK AD

NARROWING THEIR TARGET

We established their speciality in gemstones, diamonds and mens wedding jewellery.

Pretty quickly, it became clear that Argyle Jewellers was in need of more than a thriving social media feed and the occasional advertisement. Their company was interested in capturing the attention of those thinking about engagement and those newly engaged or newly married.

OUR RECOMMENDATION

What we recommended to Argyle Jewellers was that not only should their website have the functionality of an online store, but it should be a knowledge center for all things jewellery. This casual education on their workshop services and broader bridal jewellery trends could be built upon and used to nurture existing customers and keep them coming back for more. Not only this, but we encouraged post-sale communication to give people a point of contact if there came a time that they needed jewellery repairs. And to grab those thinking about marriage, we recommended the use of well-placed advertisements on the channels their customers use most. For Argyle, this was Google and Facebook.

Argyle - BeforeArgyle - After

SERVICES WE PROVIDED
TO HELP ARGYLE JEWELLERS SHINE

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Email Marketing

We keep you out of the junk mail folder and front and centre in people’s inboxes

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Website Design & Development

We build sites that work, and look good while doing it, too