Nearly ten thousand people a month tell Google their budget before they tell you their symptoms. What your practice does with that is the whole strategy.
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Australian search volumes, Semrush.
Three channels, three jobs. A practice usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Nobody searches for a skin check until someone mentions it. Meta reaches people in your catchment before the thought occurs, which is how preventative services get booked at all.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to fill an appointment, and the only one that works the morning a patient wakes up unwell and wants someone today.
SEO
Takes over the same service searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which searches actually produce booked appointments, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who read a service page and did not book. And as SEO ranks for a service, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per service rather than a Services list. Google Business Profile built properly, categories right, opening hours accurate, and a review process that runs after appointments. This is what moves the map pack and the service terms.
THE FAST LEVER
Campaigns split by service, not one campaign called Medical. Negative keywords so you stop paying for medical certificates, medical courses, and bulk billing if you do not offer it. Call tracking, because practices get booked by phone far more than by form.
THE ONE MOST PRACTICES SKIP
The one most practices skip. Useful for preventative services nobody searches for on their own, for new practices with no reviews yet, and for filling a new clinician’s books faster than organic ever will.
We start from which appointment book has gaps, not from which service we would like to sell you. A practice with a new clinician and empty sessions needs Google Ads this week, not an SEO plan for next year. A practice at capacity needs neither. Meta Ads and SEO come after that. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane practice, why those three, and the numbers behind each one.
Built around “bulk billing doctor near me”
State it plainly, whichever way it goes. If you bulk bill, say so in the heading and win a search almost nobody optimises for. If you do not, say that too, because the alternative is paying to attract patients who turn around at reception. Clarity here removes more wasted enquiries than any negative keyword list.
Built around “telehealth”
27,100 searches a month for something most practices quietly offer and never mention. It is also the one service where being close stops mattering, which means a telehealth page can pull patients from well outside your usual catchment.
Built around “gp near me”
The biggest number and the hardest to move, because it is decided in the map box on reviews and proximity. Worth doing properly, worth being honest that it is slower than the service pages, and worth not spending your whole budget on.
Tell us your catchment and the services you want more of. We will come back with the real search numbers for your area and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
If you do, yes, prominently. 9,900 people a month search “bulk billing doctor near me” and very few practices optimise for it. If you do not bulk bill, be equally clear, because ranking for that term without offering it fills your waiting room with people who leave unhappy at reception. Same search, opposite value depending on your billing model.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Regulated health services sit under the National Law, which restricts testimonials about clinical care, misleading before and after imagery, and claims of superiority such as “best doctor in Brisbane”. You can describe services, credentials, facilities and process, and you can carry reviews about customer service. You cannot carry patient reviews about clinical outcomes. Have your practice manager review anything before it goes live.
27,100 searches a month, offered by most practices, advertised by almost none. It is also the only service where proximity stops mattering, so a telehealth page can attract patients well outside your usual catchment. For most practices it is the largest unclaimed term on the list.
Paid channels produce bookings within weeks. Organic takes three to six months to move and six to twelve to become a real part of your patient flow. Anyone promising page one in thirty days is either targeting terms nobody searches or about to do something that risks the site.
Google Ads, without much doubt. It is live in days and can be pointed at the exact services and hours you need filled. Organic will not move fast enough to matter to a clinician sitting idle this month. Our Google Ads team handles that.
For “gp near me” they are close to the whole game, because the map pack is ranked heavily on them. Keep the Ahpra restriction in mind: reviews about clinical outcomes are a problem, reviews about the wait, the reception staff, the parking and how the appointment felt are not. Ask for the second kind.
Useful for preventative services nobody searches for unprompted, like skin checks, and for filling a new clinician’s books faster than organic can. Less useful if you are already at capacity. Our social and paid social team runs it.
Yes. Search behaviour is the same across Australia, only the catchment and the competitor set change. The volumes quoted on this page are national.
We look at what your catchment actually searches for by service, your Google Business Profile, your reviews against the practices ranking above you, and whether your site has real pages for the services you want more of. You get it in writing and you keep it whether you work with us or not.
