Twice as many people search for an end of lease clean as for carpet cleaning, and every one of them has a date, a bond and a property manager waiting.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Consumers rarely think about carpet cleaning until something spills. The real Meta audience here is property managers and real estate offices, who book the same cleaner dozens of times a year and choose one long before they need one.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to fill a van, and the only one that works on a Thursday when someone realises they hand the keys back on Saturday.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which searches actually produce booked jobs, so SEO gets aimed at those rather than guessing for six months. Meta keeps you in front of the property managers who book repeatedly. And as SEO ranks for a job type, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per job type rather than a Services list, with end of lease treated as its own service rather than a line item. Google Business Profile built properly, categories right, and a review process that runs after every job. Suburb pages for the areas you actually service.
THE FAST LEVER
Campaigns split by job type, not one campaign called Carpet Cleaning. Negative keywords so you stop paying for carpet cleaner hire, Britex, machine rental, DIY stain removal and carpet cleaning courses, which is where a startling share of this budget disappears. Booking tracking, because end of lease jobs get booked online more often than by phone.
THE ONE THAT REACHES AGENTS
Less about consumers here and more about the trade side. Property managers and real estate offices book the same cleaner dozens of times a year, and they are reachable on Meta long before a tenant hands back keys.
We start from which jobs you want more of, not from which service we would like to sell you. A cleaner who wants agency contracts rather than one-off domestic jobs needs a page written for property managers and Meta Ads, not more consumer traffic. A newer business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane carpet cleaner, why those three, and the numbers behind each one.
Built around “end of lease cleaning”
The biggest number in the trade and the one carpet cleaners treat as a sideline. The carpet is the line item the agent actually inspects, which is why this is your search rather than a general cleaner. Say whether you can do it this week, whether you provide the receipt agents ask for, and what happens if the agent is not satisfied. A bond guarantee converts better than any discount.
Built around “upholstery cleaning”
Upholstery 2,400, rugs 1,900 and tile and grout 1,600. Nearly six thousand searches a month for services most carpet cleaners already own the equipment for and advertise nowhere. These are the pages that lift the average job from one room to a whole house, and they rank easily because so few people bother writing them.
Built around “carpet cleaning near me”
The bread and butter and the hardest to move, because it is decided in the map box on reviews and proximity. Worth doing properly, worth being honest that price shopping is heavy here, and worth not spending your whole budget on when the deadline searches are twice the size.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because it is more than twice the size and it books immediately. End of lease does 9,900 searches a month and bond cleaning another 3,600, against 4,400 for carpet cleaning near me. Someone moving out has a date, a bond and an agent inspecting the carpet first. Someone with a stain has none of those and often never books at all.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Both, and the carpet is the part the agent actually inspects. That is why a carpet specialist can own the search rather than ceding it to general cleaners. If you also do the whole property, say so. If you do not, say that too and position as the carpet part of the job, which agents often book separately anyway.
A promise to re-clean free if the agent is not satisfied at inspection. It works better than any discount, because on an end of lease job nobody is really buying clean carpet. They are buying the bond back. It also removes the price question almost entirely.
Upholstery 2,400, rugs 1,900 and tile and grout 1,600. Nearly six thousand searches a month for work most carpet cleaners already have the equipment to do and advertise nowhere. They rank easily because so few operators write the pages, and they lift the average job from one room to a whole house.
With a page written for them rather than for homeowners. Turnaround times, invoicing, insurance, and what happens when an inspection fails. A property manager books the same cleaner dozens of times a year, and almost no carpet cleaning site addresses one directly.
Carpet cleaner hire, machine rental, Britex, Bunnings, DIY stain removal, carpet cleaning courses and how to get a stain out. On broad match an account buys a great deal of it, and it is the most common source of waste we find in this vertical.
Careful with it. A headline price per room invites a race to the bottom against anyone with a machine in a station wagon, and it trains the customer to compare on the one thing you least want compared. A range is fine. A guarantee is better.
Google Ads produces bookings within days, and end of lease traffic converts fastest of anything in the trade because the deadline is real. The service pages take three to six months to rank.
We look at how much of your site is aimed at deadline work against stains, whether upholstery, rugs and grout have real pages, whether anything speaks to property managers, and your review count against the operators ranking above you. You get it in writing and you keep it either way.
