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Your Google Business Profile, suburb pages and local listings built so patients in your area find you before the chain down the road.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and booked appointments from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb pages written for the reason someone books, not just to fill space.
Backlink building and on-page optimisation that compounds month over month.
Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Movement in 8 to 12 weeks, usually in the map pack because that is the fastest lever. Real change in appointment volume takes 6 to 12 months. Anyone promising page one in 30 days is either targeting terms nobody searches or about to do something that gets your site penalised.
No, and nobody who says otherwise can either. What you will get is full visibility of what we are doing, what it is producing, and full admin access to every account.
For product searches like glasses or contact lenses, no, and anyone telling you otherwise is selling you something. What you can own is the appointment searches in your suburbs, which is where your patients actually come from and which the chains cannot dominate the same way.
Not optometry specifically. We have worked with other registered allied health practices under the same advertising rules, and we would rather tell you that than dress it up. If you want an agency with a shelf of optometry case studies, there are specialists who do nothing else.
Then the plan looks different. Behavioural optometry, myopia control, dry eye and ortho-k are much smaller searches with far less competition, and the patients arrive already knowing what they want. Tell us early and we build for that instead of the biggest number.
They are real, particularly around patient testimonials and claims about outcomes. We work from your practice’s compliance position rather than assuming we know it, and anything we write goes to you for sign-off before it goes live.
It changes where the click happens, not whether someone needs an eye test near them. AI answers pull from sources that are structured, locally trusted and clearly authored, which is the same work that gets a practice ranking.
Rankings decay slowly rather than switching off. Your map pack position and service pages keep working for a while, and they degrade as competitors keep publishing and you do not.
