SEO FOR TRADIES

Nobody searches for a “tradie”. They search for a plumber, a sparky, a chippy. We make sure it is your name that comes back.

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No obligation   15min call   No lock-in
No lock-in contracts
Lead-focused targets
Trade specialists
Monthly reporting

YOU WILL BE IN GREAT COMPANY

139,400

LAST MONTH IN AUSTRALIA, 139,400 PEOPLE WENT LOOKING FOR A TRADE

49,500 typed “plumber near me” into Google. Another 40,500 went looking for an electrician. Concreters and handymen pulled 9,900 each, builders 6,600, roofers and chippies and tilers 5,400 apiece, painters 4,400.
Not one of them typed the word “tradie”. That is the single most important thing to understand about this market, and it decides how your whole site should be built.

WHAT ACTUALLY GETS SEARCHED IN AUSTRALIA

These are real numbers, pulled August 2026, across the ten trades we work with most.

Read that table properly and it tells you the whole strategy. Every one of those searches names a trade, and every one ends in “near me”. They are map pack searches, which means they are won or lost on your Google Business Profile and your reviews, not on how clever the copy on your homepage is.
The other thing worth noticing is what is not there. No seasonal spike, no quiet patch. “Plumber near me” sat on 49,500 every single month for the past six months. Demand for a trade does not wait for a season, which means there is no good month to start and no good excuse to keep putting it off.
WHAT PEOPLE SEARCH
MONTHLY SEARCHES
plumber near me (49,500 searches a month)
electrician near me (40,500)
concreter near me (9,900)
handyman near me (9,900)
builder near me (6,600)
roofer near me (5,400)
painter near me (4,400)

LONG-TERM GROWTH. COMPOUNDING RESULTS.

SEO isn’t something you rent by the click, it’s an asset that keeps generating work long after the job is done. We build the foundations that get trades found first.

The map pack

Own the three listings.
Your Google Business Profile built properly, the right primary category for your trade, service areas set to where you actually go, and a review process that runs after every job. For “plumber near me” the map pack sits above everything else on the page.
Show up when locals are searching

Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.

A website Google wants to rank

Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.

Reviews, rankings, and real results

Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.

A real page for every trade you run

Plumbing, electrical, roofing, concreting.
The map pack cannot carry a business that runs four trades off one page. Each trade gets its own page with its own keyword and its own proof, all linked back to one hub.
A technically sound foundation

Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.

Content Google and customers love

Service pages and suburb landing pages written to rank and convert, not just fill space.

Authority that stacks over time

Backlink building and on-page optimisation that compounds month over month.

SOUND FAMILIAR?

WHY SEO FOR TRADIES IS DIFFERENT

Trade search does not behave like other industries. Here is where the generic playbook falls over.
✕ THE GENERIC PLAYBOOK

You are optimising for the word “tradie”

It is what the industry calls itself, not what a customer types. Across the ten biggest trades in Australia that is 139,400 searches a month, and not one of them contains the word. A page built around it ranks for a term nobody uses.
✓ THE DOMINATE WAY

We chase the trade, not the label

Real Australian search data for your trades and your suburbs, so budget lands on “plumber near me” and the others that actually get typed.
✕ THE GENERIC PLAYBOOK

One page trying to rank for ten trades

Most trade sites list every service on the homepage and hope Google works it out. It does not. A page that says plumbing, electrical, roofing and concreting ranks properly for none of them, because it never says enough about any one to beat the specialist who only does that.
✓ THE DOMINATE WAY

A hub, and a real page per trade

One page per trade, each deep enough to win on its own, all linked back to a hub so the authority stacks instead of splitting.
✕ THE GENERIC PLAYBOOK

The clicks in your trade are the dearest on the board

Top of page for “plumber near me” runs to $37.78 a click in Australia, and an electrician is not far behind at $27.11. You can pay that on every enquiry forever, or you can own the result sitting underneath it.
✓ THE DOMINATE WAY

Own the result you do not pay for

Ads while the SEO builds, then a map pack position and pages that keep delivering after you stop the spend, with call and form tracking so every enquiry is counted rather than guessed.

HOW WE DO SEO FOR TRADIES

No fluff, no six-month waiting game. We start with the trade that pays best and build out from there.
01

We work out which trade pays

Real Australian search data for every trade you run and every suburb you cover. We map which searches turn into booked work, what each one is worth, and who owns them right now.
02

We take the map pack

Google Business Profile rebuilt, primary category and service areas fixed, and a review process that runs itself after every job.
03

We build a page per trade

A real page for each trade and each suburb worth chasing, linked back to one hub, then monthly reporting and a live dashboard, including the months it went sideways.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
KWR Roofing tradesman installing guttering on a Brisbane roof
ROOFING

Brisbane roofer gets 69% more leads year on year.

69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
The Dominate Digital team on a video call in the office
REMOTE STAFFING

From 0 leads with a previous agency to averaging 16 leads p/m

88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
Happy buddii customer giving a thumbs up from their new car
FINANCE BROKER

Consistent lead growth for 4+ years!

294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic

WHAT THIS COSTS

Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.

It depends on how many trades you run, how many suburbs you are chasing, and what shape your site and profile are in when we pick them up. A single-trade operator in one suburb is a very different job to a builder covering south east Queensland with four trades under the one ABN.
What we will not do is quote you a retainer before we have looked. Get in touch and we will look at your suburb, tell you what is realistic, and put a number on it.

WHAT ELSE DO I GET?

You’ve seen what we can do – now let’s talk about how we deliver our dominating results.

Direct access to your strategist

Fast answers, clear decisions.

Monthly reporting and live dashboards

Spend, leads and trends at a glance.

You have full admin access

Your data, your accounts.

Lead quality analysis

Budget goes to what converts.

Long term partnerships

4+ years average client retention.

A team of experts

Specialists across each platform.

FAQS

Got questions? We’ve got the answers.

The page for your trade, every time. Somebody typing “plumber near me” needs to land on a page about plumbing, not a page about tradies in general. This page exists to explain the approach and tie the individual trade pages together. If you run four trades you want four pages that can each win on their own, not one page that hedges.

Because you are reading it. Owners and marketers search this way when they are working out who to hire, even though their customers never do. It is a research page, not a lead page. The lead pages are the ones named after your trade, and that is a deliberate split rather than an accident.

Three to six months for movement, six to twelve before it is a real part of your lead flow. Map pack improvements can land faster, sometimes inside a month, because a Google Business Profile fix does not wait on Google recrawling your whole site. If someone promises you page one in a fortnight, ask them to put it in the contract.

Both in most cases, and the order depends on how fast you need work. Trade clicks are the most expensive in the country, up to $37.78 for a plumber, so Google Ads buys you jobs this month while SEO builds underneath it. SEO compounds, Ads stop the day the card does. We will tell you which end to start.

Every trade, yes, if you genuinely run it and want work from it. Suburbs are different. Only the ones you actually service and can realistically win. Twenty thin suburb pages with the name swapped out is worse than four good ones, and Google worked that trick out a decade ago.

No, and that is unusual. Most industries have a season worth timing. Trade demand does not. “Plumber near me” held at 49,500 searches a month for six straight months. The only thing timing changes is how long you have been building while your competitors have not.

Most of our book is trades and local service businesses. Roofing, painting, concreting, electrical, pest control, cleaning. Same map pack, same suburb pages, same problem. Happy to put you in touch with one of them before you commit.

No, and nobody who says otherwise should be trusted with your money. What we will do is show you every number, every month, including the ones that do not flatter us.