Three times more people search for bathroom tiles than for a tiler. They are choosing what goes on the wall, months before anyone thinks about who lays it.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Tiling is bought with the eyes and the decision starts on a photograph. Meta reaches people mid-renovation, and finished bathrooms in suburbs they recognise do more than any description of your workmanship.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to produce a quote request, and the one that works the week a renovation date is finally locked in.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which searches actually produce jobs rather than browsing, which matters more here than in most trades. SEO then gets aimed at those. Meta retargeting picks up everyone who looked at your bathroom gallery and did not call. And as SEO ranks for a job type, we pull the paid spend off it and move on.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per job type rather than a Services list, each carrying photographs of your own finished work. Google Business Profile built properly, categories right, and a review process that runs after every job. This is what moves the map pack and the renovation terms.
THE FAST LEVER
Campaigns split by job type, not one campaign called Tiling. Negative keywords so you stop paying for tile prices, Beaumont, Bunnings, tile shops, DIY tiling, tiling courses and tiler wages, because a large share of this volume is shopping for product rather than labour. Form tracking as much as call tracking, because these jobs get quoted from photographs.
THE ONE MOST TILERS SKIP
The one most tilers skip, and the trade is built for it. A finished bathroom photographs better than almost any other trade output, and renovators spend months looking at exactly those pictures before they ever search for a tradesman.
We start from which jobs you want more of, not from which service we would like to sell you. A tiler subcontracting to builders who wants direct renovation work needs bathroom pages and Meta Ads, not more trade referrals. A newer business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane tiler, why those three, and the numbers behind each one.
Built around “bathroom tiles”
The biggest number and the least commercially ready, so treat it honestly. Most of these people are still choosing tiles rather than tradesmen. The page that wins them answers what comes next: what it costs per square metre to lay, which tiles are harder to work with and why, and what large format does to the price. Be useful at the browsing stage and you are already on the shortlist when they are ready.
Built around “waterproofing”
2,900 a month and the most commercially serious search in the trade. Waterproofing is licensed work with a warranty attached, and it is the single most common cause of a bathroom being ripped out twice. Someone searching it either has a leak or has been told it needs doing properly. State your licence, state the warranty, and explain what a failed membrane costs to fix. Nobody haggles on this one.
Built around “bathroom renovation”
3,600 a month, and worth being honest that you are competing with full service renovation companies rather than other tilers. That is winnable if you are clear about what you do and what you do not. A tiler who says plainly that they handle tiling and waterproofing, and can recommend the other trades, is easier to deal with than a renovator who subcontracts everything and marks it up.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because most of that 6,600 is people choosing tiles, not choosing a tiler, and a lot of them are headed to a tile shop. It is where the decision starts, so it is worth ranking for, but it converts slowly. Be useful at the browsing stage and answer what comes next, which is what it costs to lay them.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Waterproofing at 2,900. It is licensed work with a warranty attached, and someone searching it either has a leak or has been told it needs doing properly. Nobody haggles on a membrane. If the paid budget goes anywhere, it goes there.
Yes, if you are clear about scope. A tiler who says plainly what they handle, and can recommend the other trades, is easier to deal with than a renovation company that subcontracts everything and marks it up. Do not pretend to be a renovation company; the honesty is the pitch.
Careful with it. A bare rate invites comparison against every tiler in the city and hides everything that actually differs, which is preparation, waterproofing and whether the walls were straight. A range is fine if it comes with what is included.
Tile prices, tile shops, Beaumont, Bunnings, DIY tiling, how to tile, tiling courses and tiler wages. A large share of this vertical is shopping for product rather than labour, so the list matters more here than in most trades.
Because a failed membrane is the most expensive thing that can go wrong in a bathroom, and it is the reason bathrooms get ripped out twice. It is licensed work in Queensland, it carries a warranty, and most tiling sites do not mention either. Saying it plainly ends a lot of searches.
They are the argument. A finished bathroom photographs better than almost any trade output, and renovators spend months looking at exactly those pictures. If you have none of your own, collect them before spending anything on advertising.
Google Ads produces quote requests within days on waterproofing and more slowly on the tile terms. The job pages take three to six months to rank. Meta works on a long arc because renovations get planned for months.
We look at whether waterproofing has a real page, how much of your traffic is browsing rather than buying, whether the photographs are yours, and whether your licence and warranty are findable. You get it in writing and you keep it either way.
