Three times more people search for a retaining wall than for landscaping near me. It is structural work with an engineering question behind it, and most landscapers treat it as a line item.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Landscaping is bought with the eyes and Meta is a photo feed. A finished back yard in a suburb someone recognises reaches people who have been staring at their own yard for two years without searching for anything.
GOOGLE ADS
Catches them the moment they start looking, including the ones Meta warmed up. Fastest of the three to produce a quote request, and the one that works the week someone decides this is the spring they finally do the yard.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which jobs actually produce quotes worth having, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who looked at your retaining wall gallery and did not call, which on a five figure job is nearly all of them first time. And as SEO ranks for a job type, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per job type rather than a Services list, every one carrying photographs of your own finished work. Google Business Profile built properly, categories right, and a review process that runs after every job. This is what moves the job terms.
THE FAST LEVER
Campaigns split by job type, not one campaign called Landscaping. Negative keywords so you stop paying for retaining wall blocks, Bunnings, artificial grass rolls, turf suppliers, DIY guides and landscaping courses, because a large share of this volume is people pricing materials to do it themselves. Form tracking as much as call tracking, because these jobs get quoted from photographs.
THE ONE THIS TRADE IS BUILT FOR
The trade with the best photographs in this hub and the one that uses them least. Finished yards in suburbs people recognise, reaching homeowners who have wanted to do something about theirs for years without ever searching.
We start from which jobs you want more of, not from which service we would like to sell you. A landscaper doing garden maintenance who wants construction work needs retaining wall and paving pages plus Meta Ads, not more mowing enquiries. A newer business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane landscaper, why those three, and the numbers behind each one.
Built around “retaining wall”
The biggest number in the trade and barely landscaping at all. Above about a metre a wall generally needs engineering and council approval, and the homeowner does not know that yet. Explain when approval is required, what timber against besser against sleepers actually costs over twenty years, and what happens on a boundary. Answering the approval question is what turns a browser into a quote.
Built around “artificial grass”
8,100 a month, and most of the results are suppliers selling rolls rather than landscapers laying it. That is the opportunity and the trap. Half the searchers want a price per square metre to do it themselves, so the page has to sell the preparation: the base, the drainage, the edges, and why a bad install looks like a bad install within a year.
Built around “landscape design”
Landscape design 2,400 and garden design 2,400. Small numbers that behave like a foot in the door, because someone commissioning a design has already decided to spend properly and usually hands the build to whoever drew it. A paid design that converts into a build is the most reliable way into a large job in this trade.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because it is the biggest search in the trade at 9,900 a month, more than three times landscaping near me, and it is the least like gardening. Above about a metre it generally needs engineering and approval, which is a question the homeowner has not thought about yet. Whoever answers it first tends to get the quote.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Mixed, and worth going in with eyes open. 8,100 a month, but most of the search results are suppliers selling rolls, and a large share of the searchers want a price per square metre so they can lay it themselves. Write the page about preparation rather than product, because a bad base is what makes a bad install obvious within a year.
Put price ranges on the page and a budget question on the form, and say plainly what your minimum job is. This trade loses more time to quoting than any other in the hub. Half a day measuring a yard for someone who wanted a ballpark and already asked four others is the most expensive habit in landscaping.
It behaves like a foot in the door. Someone commissioning a design has already decided to spend properly, and the build usually goes to whoever drew it. A paid design that converts into a build is the most reliable route into a large job in this trade.
Yes, and almost nobody does. Retaining walls above about a metre generally need engineering and approval, structural landscaping over a threshold needs a QBCC licence, and boundary walls raise questions with neighbours. It is the question every retaining wall customer eventually asks, so answer it first.
Retaining wall blocks, sleepers, Bunnings, artificial grass rolls, turf suppliers, DIY, landscaping courses and landscaper salaries. A large share of this volume is people pricing materials to do the job themselves, and on broad match an account buys all of it.
They are the argument. Landscaping is bought with the eyes, and stock imagery tells a customer you have nothing of your own to show. If you have no photographs of finished work, collect them for a month before spending anything on advertising.
Google Ads produces quote requests within days. The job pages take three to six months to rank. Meta works in a slower arc, because people look at a finished yard, think about it for a season, and come back.
We look at whether your site has a real page for retaining walls and the other structural work, what those terms do in your suburbs, whether the photographs are yours, and how much time you are losing to unqualified quotes. You get it in writing and you keep it either way.
