Bring new clients to your clinic, practice or health brand with Meta ads built for allied health and natural therapies.
No obligation. 15 minute call. No lock-in.
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Wellness is a crowded feed. Every clinic promises to make you feel better, and people scroll straight past it. Facebook ads for health and wellness work when they show a real practitioner, explain what the first appointment involves, and make booking easy.
We’ve run Google and Facebook ads for Perkii, a probiotic drink brand, and we look after local SEO for Dynamic Chiropractic in the Brisbane CBD. The lesson carries across: real people and a clear first step beat polished stock footage.
If you or your team are AHPRA registered, physios, osteos, psychologists and podiatrists included, the same advertising rules as doctors apply, and our Facebook ads for chiropractors page explains how we handle them. SEO for healthcare catches people already searching. More of our ad work is on the Brisbane social media marketing page.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
Four campaigns that suit allied health clinics, natural therapies and health brands.
A short video of your physio, naturopath or counsellor explaining what a first session looks like. People book with someone they feel they’ve already met.
A clear first-visit offer with the terms stated, so trying you out feels low risk. Registered practitioners have to state the terms anyway.
For products, explain how it works before you ask for the sale. That’s how we approached Perkii: teach first, then send people to buy in store or online.
People who looked at your services or booking page and left get a reminder with available times. They’re already halfway there.
Which rules apply depends on whether you’re AHPRA registered. Meta’s apply to everyone.
Registered practitioners like physios, osteos and psychologists fall under section 133 of the National Law. Everyone else still answers to consumer law and, for products, the TGA. Your ads can’t:
Meta adds its own layer, and it applies whether you’re registered or not:
We’re marketers, not lawyers. If a claim is borderline, we’ll flag it and suggest you check before it runs.
One health brand we’ve run Meta ads for, and an allied health clinic we’ve grown through search. Both are on our work page.
Google and Facebook ads to build awareness for a probiotic drink brand, explain how the product works and drive traffic in store and online.
Four steps, same for every client. What changes is the creative and the offer.
We check your Pixel, Conversions API and lead flow before a cent goes on ads. If Meta can’t see who converts, it can’t find more of them.
Hooks, offers and openers across Reels, Stories and feed, edited from footage of your work and your team, so it looks like you.
Location-based targeting and a fair test of each idea. We judge winners on enquiry quality and sales, not cost per click.
Winners get budget, losers get cut, and fresh creative goes in before people tire of the old ads. You see it all in a live dashboard.
What allied health clinics, therapists and health brands ask us about Facebook ads.
Yes, for clinics and brands people don’t search for by name. A physio, naturopath or remedial massage clinic can reach locals who’ve been meaning to book for months. Ads that show a real practitioner and a clear first appointment do best.
Only if you or your staff are registered health practitioners, like physios, osteopaths, psychologists, podiatrists or chiropractors. Naturopaths, massage therapists and nutritionists aren’t AHPRA registered, but consumer law and Meta’s policies still apply.
If you’re AHPRA registered, not reviews about clinical care. If you’re not registered, genuine reviews are allowed under consumer law as long as they aren’t misleading. Meta’s own policies apply either way.
Only ones you can back up. Products that claim to treat or prevent a condition are therapeutic goods under the TGA’s rules, and Meta rejects ads that imply someone has a health condition. We flag anything borderline before it runs.
Facebook suits services people put off, like physio, massage or a nutrition consult. Google catches people searching for a specific service right now. Many health businesses run both, with SEO for the long term.
Book a free 15 minute audit. We’ll look at your current ads or your starting point and tell you what we’d test first.
