A commercial cleaning click costs thirteen dollars and a house cleaning click costs three. That gap is the whole strategy, and most cleaning companies are chasing the cheap one.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Commercial contracts change hands when a building changes managers, a lease turns over or someone finally gets fed up. Meta keeps you visible to office managers, body corporates and NDIS coordinators through the long stretch when they are not looking, which is when the switch gets decided.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to produce a tender invitation, and the only channel that works the week a contract is terminated.
SEO
Takes over the same contract searches Google Ads is paying for, permanently and for free. At thirteen dollars a click that is a bigger saving here than in almost any other trade in this hub.
Google Ads tells us within about six weeks which searches actually produce enquiries worth quoting, so SEO gets aimed at those rather than guessing for six months. Meta keeps you in front of building managers between contract cycles. And as SEO ranks for a contract term, we pull the paid spend off it, which at these click prices is the single biggest cost saving available.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per contract type rather than a Services list, each written for a person at work rather than a person at home. Google Business Profile built properly, categories right, and a review process that runs after jobs. This is what moves the contract terms.
THE FAST LEVER
Campaigns split by contract type, not one campaign called Cleaning. Negative keywords so you stop paying for cleaning jobs, cleaner wanted, cleaning courses, cleaner salaries and cleaning products, which at thirteen dollars a click is the most expensive waste in this hub. Form tracking above call tracking, because commercial enquiries arrive in writing.
THE ONE THAT REACHES MANAGERS
Used for the commercial side rather than consumers. Office managers, body corporate committees and NDIS coordinators are all reachable, and they choose a cleaner long before a contract actually comes up for renewal.
We start from which contracts you want, not from which service we would like to sell you. A cleaning business full of domestic work that wants commercial needs contract pages and Meta Ads aimed at building managers, not more residential traffic. A newer business needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane cleaning business, why those three, and the numbers behind each one.
Built around “commercial cleaning”
The biggest contract term in the trade. Written for a person at work who has to justify the decision to someone else, which means it needs the things a homeowner never asks for: insurance certificates, police checks, scope of works, after hours access, and what happens when a cleaner does not turn up. Most cleaning websites answer none of those and then wonder why they only get domestic enquiries.
Built around “office cleaning”
6,600 a month at the highest cost per click in this entire hub, plus strata at 1,300 and NDIS at 1,600. Every one of them is a recurring contract rather than a job. Strata is decided by a committee on a schedule, and NDIS work requires registration and a completely different kind of trust. Each deserves its own page, because the person reading is not the person paying.
Built around “house cleaning”
Cheap clicks for a reason. Domestic work churns, competes hard on hourly rate, and a household that cancels leaves a gap you fill by advertising again. It is a perfectly good business and it is not the same business as commercial. Have the page, keep the map pack tidy, and be clear which one you are actually building.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because it is the market pricing your customer for you. Office cleaning clicks cost $12.94 and house cleaning $3.18. Nobody sets those prices deliberately; they are what thousands of advertisers have worked out a contract is worth against a one-off. A four times gap is the clearest signal in this hub about where a cleaning business should aim.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
It is a perfectly good business, it just is not the same business. Domestic churns, competes on hourly rate, and every cancellation is a gap you fill by advertising again. Commercial is contracted revenue you can forecast and staff against. Have the domestic page; just be honest with yourself about which one you are building.
Public liability and workers compensation certificates, police checked staff, a written scope of works, after hours access arrangements, and a plan for when a cleaner does not turn up. They have to justify the decision to someone above them. Most cleaning websites answer none of it.
NDIS at 1,600 searches a month requires registration and a different kind of trust, because you are cleaning someone home while they are in it. Strata at 1,300 is decided by a committee on a schedule rather than by one person. Both are recurring, both are underserved, and neither is reachable with a page written for householders.
Cleaning jobs, cleaner wanted, cleaning vacancies, cleaning courses, cleaner salary, cleaning products, and every variant of someone looking for work rather than a cleaner. At thirteen dollars a click this is the most expensive waste in the hub. Job seekers alone can empty a commercial budget in a fortnight.
Not in the headline. It invites comparison with people working for cash, and it signals to a commercial buyer that you are a domestic operator, which quietly disqualifies you before anyone calls. Quote per site or per scope on the commercial side.
Enquiries within days on paid. Contracts take longer, because commercial work changes hands on lease cycles and renewal dates rather than on demand. Expect to be building a pipeline for a quarter before it converts steadily.
Yes. Search behaviour is the same across Australia, only the suburbs and the competitor set change. The volumes quoted on this page are national.
We look at how much of your site is aimed at commercial against domestic, whether insurance and police checks appear anywhere, what the contract terms do in your area, and how much of your current ad budget is going to job seekers. You get it in writing and you keep it either way.
