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A package is a scope decided before anyone has looked at your website. Bronze, Silver, Gold, or four keywords versus twelve. The tiers almost never differ in what gets done. They differ in how many hours you have bought, which is a fact the tier table is designed not to tell you.
So rather than a price list, this page is the list of work. Every piece below sits in a real campaign. Which of them your site needs, and how much of each, is what changes the number, and that is a conversation rather than a tier.
You will get a real figure on a fifteen minute call, after we have actually looked. Not a quote built from a table you could have filled in yourself.
Real Australian volumes, pulled August 2026 from Google’s own keyword data. Eight services, eight different trades.
Every line there is one service, and every one of them needs its own page, its own keyword research and its own content. Sell four of them and you are not buying one campaign, you are buying four. That is the single biggest thing that moves the number on your quote, and it is the thing a tier table has no column for.
Look at the spread too. A bathroom renovation search runs more than ten times an emergency locksmith one, in the same country in the same month, and the locksmith job is the one that gets booked in the next twenty minutes. Volume and value are different problems. Which services you sell, and how hard they are contested where you work, changes the scope far more than any Bronze, Silver or Gold label. If you would rather read about the work than the pricing of it, start with Brisbane SEO.
Both get called an SEO package. One is decided before anyone opens your website, the other after.
Three columns, ticks down the side, and a scope set by whichever column you pick rather than by what your site needs. The bottom tier is usually too little work to move anything. It is there to make the middle one look reasonable.
Someone opens your site, your Google profile and your Search Console, works out what is actually holding you back, and prices that. Sometimes it is less work than a tier table would have sold you. Sometimes it is more, and you get told why.
Nine pieces of work, grouped three ways. A real campaign uses most of these. Which ones, and how much of each, is the part that gets scoped. Trades can go one deeper on how it applies to them: there is a whole page on SEO for tradies.
Most sites have problems the owner cannot see. This is the part that gets skipped in a cheap tier, because it is invisible in a report.
Speed, crawl errors, broken redirects, indexation, Core Web Vitals. Fixed in priority order, not handed over as a 200-item list you will never read.
One page trying to rank for five services ranks for none of them. Each service gets its own page and its own set of searches.
Clean heading hierarchy, internal linking and structured data, so Google and AI tools can read what you actually do.
If your customers come from a defined area, this is usually the fastest thing on the board. If you sell online Australia-wide, skip this group entirely and put the hours elsewhere. The SEO agency Australia page covers how that changes a national campaign.
Right primary category, real service areas, photos of actual jobs, and a review process that runs without you chasing it.
Your name, number and details matching everywhere Google looks, so the profile earns trust instead of doubts.
Only the areas you genuinely service and can realistically win. Thin pages for suburbs you do not cover cost you more than they return.
Slowest to show up and the reason month twelve produces multiples of month one. Also the first thing cut from a cheap tier.
Written by people who know the difference between a hot water swap and a tap washer. No spun filler to hit a word count.
Steady, relevant authority from real Australian sources. No link farms that get you burned in the next update.
Calls, form fills and booked work, plus a live dashboard. If a keyword does not produce enquiries it comes off the plan.
Whoever you end up hiring, ours included, put these three to them before you sign anything.
Ten keywords, twenty, fifty. Keywords are not a unit of work and they are not a unit of value. One search that books a bathroom renovation beats forty that book nothing. Pricing by keyword count means nobody has looked at your business yet.
Hours and seniority are what actually differ between tiers. A cheap retainer that buys three hours a month of a junior is not cheap, it is just small. Ask the question and watch whether you get a number.
If the scope was set before anyone opened your site, it was set for an average business rather than yours. You may be paying for content you do not need while the technical fault actually holding you back goes untouched.
Anyone quoting you seriously has already had a look. They should be able to name two or three specific things about your site before you have paid them anything.
SEO does take months, which is true and is not the point. If the work is good you will stay willingly. A twelve month lock-in protects the agency from its own results, and it is the one term in the agreement that only ever benefits one side.
Your Google profile, website, Analytics, Search Console and content should already be in your name. If they are, a month to month agreement means something. If they are not, the contract length was never what was holding you there. More on how we work in SEO agency Brisbane.
Three steps, about a week end to end, and you can walk away after any of them owing nothing.
Your website, your Google Business Profile, your Search Console if you will give us access, and the businesses currently outranking you. It takes an afternoon rather than a paid discovery phase, and you get the findings whether you hire us or not.
Out of the work listed above, some of it your site does not need. If your Google profile is already sound we will say so rather than bill you to rebuild it. If the real problem is that your site takes six seconds to load, content is not your first purchase.
A real figure, what it buys in hours, who does the work, and what should have moved by day ninety. In writing if you want it. No lock-in, and every account stays in your name from week one.
Four things, and you can work out roughly where you sit on each before you call.
How many services you want found. One service in one area is a small piece of work. Six services across a region is six times the page building and six times the keyword research. How many areas you want work from. The suburbs or cities you genuinely want jobs in, not everywhere you could technically drive to. What condition your site is in. A sound site needs less than one held together with tape, and this is the one you cannot judge from the outside. How competitive your trade is where you are. A locksmith in a capital city is a different fight to a specialist trade in a regional centre.
Those four are why a tier table cannot price your campaign honestly. Two businesses with identical turnover can sit a long way apart on all four, and the table has no column for any of it.
Send us the site. You will have a real number on the call after that, and if the honest answer is that you should spend the money on Google Ads for six months while search builds, you will get that too.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
No, and it is a deliberate choice rather than a way of dodging the question. A package is a scope decided before anyone has looked at your site. Everything that would sit inside one is listed on this page. Which of it you need, and how much, is what we work out first and then price.
It moves with four things: how many services you want found, how many areas you want work from, the condition of your site and profile today, and how competitive your trade is where you are. We look before we quote, which takes an afternoon, and you get a real figure on a fifteen minute call rather than a range that means nothing for your situation.
Because any number we published would be either meaningless or misleading. A figure that covers a single-service business in one suburb and a multi-trade outfit across a capital city is not a price, it is a hedge. Published tiers also tend to become the scope, which is the problem this page is about.
Almost always hours and seniority, not the type of work. The tick lists look similar because the disciplines are the same. What differs is how much gets done each month and who does it. Ask any agency how many hours their tier buys and who is doing them, and see whether you get a number.
Occasionally, if your site is already sound and you want one service found in one area. Usually not. The lowest tier on most tables is deliberately too small to move anything, because its job is to make the middle option look sensible. If you are on a genuinely tight budget, tell us and we will tell you honestly whether it is worth starting.
Three to six months for real movement, six to twelve before search carries a serious share of your enquiries. Local map pack improvements often land sooner. Anyone offering page one in weeks is either misleading you or about to do something Google will punish you for later.
No. Nobody outside Google controls the results, so nobody can promise a position in them. What you can ask any agency for is evidence: what has happened for businesses shaped like yours, and monthly reporting against your own campaign including the months that go badly.
No lock-in. Your Google Business Profile, website and hosting, Analytics and Search Console, ads account and the content written for you are all in your name from week one, so leaving costs you nothing but the notice period.
That is fine and it is common. Plenty of businesses come to us for the technical fixes and the Google profile and handle their own content, or the reverse. Tell us what you want to keep in-house and we will scope around it.
