Even in the trade built on being a generalist, the named job matches the generic one. Gutter cleaning is searched exactly as often as handyman near me, and it is a job somebody will actually book.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Everyone has a list of small jobs they have been ignoring for months. Meta is what turns that list into a phone call, particularly for seasonal work like gutters before a wet season, and for people who have just moved into a house.
GOOGLE ADS
Catches them the moment they search, including the ones Meta warmed up. Fastest of the three to fill a day, and the only one that works the week a gutter overflows or a fence panel comes down.
SEO
Takes over the same named job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which named jobs actually produce bookings rather than phone enquiries that go nowhere, so SEO gets aimed at those. Meta keeps you in front of people whose list of jobs is growing. And as SEO ranks for a job, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per named job rather than a Services list, each with a price or a price range on it. Google Business Profile built properly, categories right, and a review process that runs after every job. Suburb pages for the areas you actually travel to.
THE FAST LEVER
Campaigns split by named job, not one campaign called Handyman. Negative keywords so you stop paying for handyman jobs, handyman wanted, handyman rates, DIY guides and people looking for work rather than a tradesman. Call tracking above everything, because this trade is booked by phone and lost by voicemail.
THE ONE THAT BUILDS THE LIST
The one that suits this trade best, because everybody has jobs they have been putting off. Before and after photos of small work, seasonal reminders about gutters, and staying visible in three or four suburbs is enough to keep a diary full.
We start from which jobs you want more of, not from which service we would like to sell you. A handyman drowning in twenty minute jobs across the whole city needs named job pages and tighter suburbs, not more general traffic. A newer business with no reviews needs Google Ads while the SEO catches up, and Meta Ads for the seasonal work. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane handyman, why those three, and the numbers behind each one.
Built around “gutter cleaning”
The best job in the trade and it is not really handyman work at all, which is why it is winnable. It is specific, it can be priced from an address, it repeats every year, and half the people searching it have just realised the gutters overflowed. Put a price range on the page by house size and single storey against double, and most of the phone call disappears.
Built around “pressure washing”
3,600 a month and the most photogenic thing a handyman does. Half a driveway cleaned and half left dirty is the single most persuasive image in this trade, and it costs nothing to take. Driveways, paths, house washing and roofs before a sale. It also pairs naturally with gutters, which is how a one hour job becomes a half day.
Built around “handyman near me”
The obvious search and the least useful one, because the word means something different to everyone who types it. Some want a shelf hung, some want a deck built, some want a light changed and think it is free. Rank for it, then use the page to say plainly what you do, what you do not, and what your minimum charge is. That one paragraph saves more time than anything else on the site.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because it is searched exactly as often, 5,400 a month each, and only one of them tells you what the person wants. Gutter cleaning can be priced from an address, it fills a proper part of a day, and it repeats every year. Handyman near me is the vaguest search in this hub.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Because this trade attracts more useless calls than any other in the hub. Fifteen minutes explaining you do not do electrical work, or forty minutes driving for an eighty dollar job, is how a full phone becomes an empty week. Prices, a minimum charge and tighter suburbs fix more of that than extra traffic ever will.
Yes, and it is the single highest value line on a handyman website. It costs you the jobs that were never worth taking and keeps the ones that are. It also stops the conversation where someone expects a light fitting changed for twenty dollars.
3,600 a month and the most photogenic thing you do. Half a driveway cleaned and half left dirty is the most persuasive image available to this trade and it costs nothing to take. It also pairs naturally with gutters, which turns a one hour job into a half day.
Handyman jobs, handyman wanted, handyman wages, handyman rates per hour, and every variant of someone looking for work rather than a tradesman. Also DIY guides, which are heavy on the named jobs.
Narrower than most handymen set it. The maths on this trade is unforgiving: a forty minute drive each way for a small job is most of the profit gone. Cut the service area to what genuinely pays and let the named job pages reach further.
Often the best work in the trade. Agencies have a rolling list of small maintenance jobs and want one reliable person. It is steady, it is scheduled, and it does not involve explaining your rates to a new person every time.
Google Ads produces calls within days. The named job pages take three to six months to rank. Gutter work responds strongly to weather, so timing the budget around the wet season matters more than in most trades.
We look at whether you have a page for any named job, whether your prices and minimum charge are anywhere on the site, how wide your service area is against what it should be, and how many of your current calls are converting. You get it in writing and you keep it either way.
