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Real Australian search numbers, pulled August 2026. Not a recycled stat about the aged care sector being worth some number of billions.
Not a strategy document. These are the three pages we would put up first for a Brisbane healthcare provider, why those three, and the numbers behind each one. Which of them applies depends on what you actually deliver, and that is the first thing we would ask. Volumes and link figures are from DataForSEO, August 2026; link figures are averages across the pages currently ranking rather than exact counts.
Built around “home care package”
Commercial intent, nine linking domains on average, and the search a family runs when a parent has just been approved and has to choose a provider that week. “Home care services” and “in home care” sit alongside it. This is the page that turns an approval into an enquiry.
Built around “ndis plan management”
Difficulty 4 out of 100 on the plan management term, and “support coordinator ndis” sits behind an average of 0.6 linking domains, less than one. The least defended valuable cluster we have measured in any sector. If you plan-manage or coordinate, this page should already exist.
Built around “nursing home near me”
Four linking domains on average behind a search doing 8,100 a month. The category term above it does 33,100 but is owned by the government directories and national comparison sites, and chasing it is a waste. The near-me search is decided in the map box and it is winnable now.
Tell us whether you are residential, home care, NDIS, allied health or some combination, and which suburbs or regions you cover. We will come back with the real numbers for your services and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
That is exactly who this page is for. Most healthcare SEO advice in Australia is written for medical practices and it does not transfer. You are not taking bookings from patients, you are being compared by families and referrers, and the searches involved are different ones sitting behind far less competition.
Movement in 8 to 12 weeks, usually on the service terms because they are the least defended. Real change in enquiry volume takes 6 to 12 months. Anyone promising page one in 30 days is either targeting terms nobody searches or about to do something that gets your site penalised.
Because it is owned by the government directories and the national comparison sites, and the pages ranking for it carry an average of well over three hundred linking domains. “Nursing home near me” does 8,100 a month behind an average of four. Same family, same decision, a fraction of the queue.
Yes, and on the organisation side rather than the clinical side. First2Care is an NDIS plan management platform, Hepatitis Queensland is a community health organisation, Midmed supplies medical equipment and uniforms, and Healthy Being sells health products online. We are not going to quote numbers at you here, because the figures currently published on those case studies need reconciling against our reporting before anyone repeats them. Ask us on the call and we will show you the accounts.
More than anywhere else on this page. Plan management scores 4 out of 100 for difficulty, and “support coordinator ndis” sits behind an average of 0.6 linking domains. Less than one. It is the least defended valuable cluster we have measured in any sector.
No, and nobody who says otherwise can either. What you will get is full visibility of what we are doing, what it is producing, and full admin access to every account.
Then structure is the first conversation, not content. Multi-site providers usually have pages competing against each other without knowing it, and fixing that often moves things before a single new page goes up.
Then the referrers are the audience. Discharge planners, support coordinators and case managers all search, and almost no provider has a page written for them. It is low volume and high value, and it is usually sitting completely unclaimed.
It changes where the click happens, not whether a family choosing care this week needs to compare real providers near them. AI answers pull from sources that are structured, locally trusted and clearly authored, which is the same work that gets you ranking.
Rankings decay slowly rather than switching off. Your service pages and map pack position keep working for a while, then degrade as competitors keep publishing and you do not.
