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Six times more than search “houses for sale brisbane”. These are people working out what their place is worth, what an agent charges, and who they should call.
Every one of them is a listing in the making. And unlike buyer traffic, an individual agency can genuinely rank for these searches. The portals are not built to answer “how much is my house worth in Camp Hill”. You can be.
Real Australian numbers, pulled August 2026. Vendor and landlord searches only.
Notice what is not on this list. No “houses for sale”, no property browsing, no buyer terms. Those get millions of searches a month and realestate.com.au and Domain own effectively all of them. You are not taking that off two portals with twenty years of authority, and you do not need to.
Buyers do not pay you. Vendors and landlords do. This is the entire list of searches that turn into commission, and almost every agency website in the country is built for the other one.
Portal listing fees stop working the day you stop paying them, and every agency in your patch is paying the same rates for the same placement. A suburb page that ranks is yours. It keeps producing appraisals through the quiet months and it is still working three selling seasons later.
It starts quietly. What is my place worth, what do agents charge, who has sold near me recently. They are not on a portal at that stage, they are on Google. By the time they book an appraisal they have usually already decided who they trust.
Answer the question properly rather than gating it behind a form. The form fills anyway, and you are the one who answered.
Median prices, recent sales, what is actually happening in that market. Not a thin template with the suburb name swapped.
Vendors get a name and Google it before they ring. If that search does not land on your site, it lands on a portal profile you do not control.
Rental appraisals, management fees, and finding a property manager. Lower profile than sales, far more predictable revenue, and most agencies give it one line on a services page and leave it there. Property management is the annuity.
Rental appraisal and property manager searches are their own funnel and usually less contested than the sales side.
Google Business Profile for the office and for individual agents, with a review process that runs continuously rather than in bursts.
Landlords compare management fees before they call. Say the number, or at least the range, and you stop losing the ones who assume the worst.
Real estate is the one industry where the biggest searches in your market are already owned by somebody else. Here is where the generic agency playbook wastes your money.
Most agency SEO chases buyer traffic. Property galleries, listing pages, suburb guides for people looking to move in. Millions of searches a month, and realestate.com.au and Domain take essentially all of it.
Vendor and landlord searches the portals are not built to answer. Appraisals, commission questions, what a place is worth in a specific street. Smaller numbers, and they are the ones that become listings.
A vendor gets your agent’s name from a neighbour and searches it. If your site has a thin bio three clicks deep, that search lands on a portal profile, next to a list of competing agents.
A real page per agent with their sales record, their suburbs and their reviews. It is one of the highest-value assets an agency site can own and almost nobody builds it properly.
Vendor searches climb hard into September. Agencies notice the season starting and ring an SEO agency in the same week, which is roughly six months too late to rank for it.
The listings that come from search in spring were earned by pages built months earlier. We plan the year around the curve rather than reacting to it.
Appraisal searches sit flat for most of the year, then nearly triple as spring selling season opens. Commission searches more than double. So do searches for the best agent in an area.
Monthly searches for “property appraisal” in Australia. Around 590 to 720 most of the year, then 1,900 in September. Google Ads data, August 2026.
Which means the agency that rings an SEO agency in September has already missed the season it was trying to win. The listings that come from search in spring were earned by pages built in autumn. This is the one industry where the calendar decides the strategy.
No fluff and no six-month waiting game. We start with whether you want listings or managements.
Listings, rental managements, or both. An agency chasing sales has a different plan to one building a rent roll and the content barely overlaps. If you already have more appraisals than you can service, we would rather build the management side.
Real search volumes for the areas you farm, checked against who ranks now. You get the numbers. Where a portal owns a term outright, we say so rather than sell you a campaign against it.
Google Business Profile, agent profiles, site speed and structure first, because that is the fastest movement. Then suburb pages and vendor content, timed to be ranking before spring rather than during it.
Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.
It depends on how many suburbs you farm, how many agents need profiles built, and what state the site and the Google Business Profile are in when we start. A single-office agency in three suburbs is a different job to a group with multiple offices and thirty agents. It is the same pricing model we run across all our Brisbane SEO campaigns.
What we will not do is quote you before we have looked at the site. Get in touch and you will have a real number on the first call. No discovery workshop, no three-week proposal process.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Movement in 8 to 12 weeks, usually in the map pack and on agent profiles because those are the fastest levers. Real change in appraisal volume takes 6 to 12 months. Anyone promising page one in 30 days is either targeting terms nobody searches or about to do something that gets your site penalised.
For buyer searches, no, and anyone telling you otherwise is selling you something. Two portals with twenty years of authority own that traffic. What you can own is the vendor and landlord searches they are not built to answer, and that is where your commission comes from anyway.
Not agencies specifically. We have worked with property developers and home builders, which is adjacent but not the same thing, and we would rather tell you that than dress it up. What we bring is the local search work itself, which is the same discipline whether the customer is booking an appraisal or a roof inspection.
Then the plan looks completely different. Rental appraisal and property manager searches are their own funnel with their own content, and it is usually less contested than the sales side. Say so early and we will build for it.
Yes. Vendors get a name from a neighbour and Google it before they ring. If that search does not land on your site it lands on a portal profile you do not control, sitting next to a list of competing agents. Individual agent pages with sales records and reviews are one of the highest-value things an agency site can have.
Build for it in autumn. Vendor searches climb hard into spring and you cannot rank into a season that has already started. Appraisal searches nearly triple in September. We plan the year around that curve.
It changes where the click happens, not whether someone about to sell a house researches agents first. AI answers pull from sources that are structured, locally trusted and clearly authored. Real suburb data and real agent profiles are exactly that.
Rankings decay slowly rather than switching off. Suburb pages and agent profiles keep working for a while, and they degrade as competitors keep publishing and you do not.
