A rebuilt finance application and local SEO for a Brisbane vehicle and asset finance broker. Fix the step that was losing applications, then win the searches a broker can actually win.
Cars, caravans, boats
and business equipment.
Shown as a percentage of the earlier period.
Website leads come from Buddii’s own lead sheet, one row per website enquiry, as a monthly average for calendar 2025 compared with calendar 2023. Organic search leads and the channel share come from GA4 conversions by channel: 2026 to 22 September compared with all of 2025. The lead sheet and GA4 count a lead differently, so the two are reported separately and never combined.
Search clicks are down on last year while leads from search are up. The traffic that does arrive now finishes the application.
Buddii Finance is a Brisbane broker arranging loans for cars, caravans, boats, utes and business equipment right across Australia, with a panel of lenders and a referral network of dealers feeding them work.
What they didn’t have was a website that could carry someone from “I want that ute” to a submitted application without losing them halfway.
Vehicle & asset finance broking
Brisbane, lending Australia-wide
One long form asked for income, employment, identification and asset details on a single screen. On a phone that is a wall, and people who wanted the loan were leaving.
Searches like car finance are fought over by banks, aggregators and comparison sites with budgets a broker will never match. Competing head on was never going to work.
Broker enquiries are local: car loans in Brisbane, caravan finance in Cairns. A single national page can’t rank for all of it, or speak to all of it.
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buddii.com.au/car-loans
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Fixing the step that loses applications lifts every visitor the site already has. We rebuilt the apply online journey so it asks one thing at a time and never shows a wall of fields.
We skipped the national head terms and built pages for the city and loan-type searches a broker can win. Buddii now ranks third organically for “car loans brisbane”.
Dealers send Buddii work. Each referral partner now gets a page written for their customers, instead of sending them to a generic finance page.
A WordPress site the Buddii team can extend, where a new loan type, location or partner page is a job of hours rather than weeks.
A WordPress site the Buddii team can extend, with a page for every loan type, location and partner.
The six-step apply online journey, with every enquiry tracked to one list.
City and loan-type pages, partner landing pages and monthly reviews of leads and rankings.
Because it lifts every visitor you already have. For Buddii, leads from the rebuilt application form rose roughly tenfold in its first full month, before any new search pages went live.
Not on the biggest national terms. Buddii wins on city and loan-type searches instead, like “car loans brisbane”, where it now ranks third organically.
The traffic that arrives now finishes the application. Buddii’s search clicks fell over the past year while leads from organic search rose, and we manage that trade every month.
Yes. Dealers and other partners who send Buddii work each get a landing page written for their customers, with the finance options those customers actually need.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your search and your application path the same way we review Buddii’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
