Show up at the exact moment someone searches for what you do, and pay only when they click.
No obligation. 15 minute call. No lock-in.
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Search campaigns are still the most direct way to buy demand. Someone types “emergency plumber Carindale” and you’re the first result, with your number right there. The hard part is paying for the searches that turn into jobs, and nothing else.
That’s most of the job: tight keyword lists, negatives that block tyre-kicker searches, ads that match what was searched, and landing pages that load fast. Smart Online Staff now gets eight times the enquiries it did before we started, with search ads and SEO working together.
Start with our free negative keyword list if you run your own account. For the bigger picture, see Brisbane Google Ads management and Performance Max.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
The four parts of a search campaign we spend the most time on.
Ad groups built around what you actually sell and where you work, so every search lands on the right ad.
Jobs, DIY, cheap, free, courses. We block the searches that waste money before the campaign spends its first dollar.
Headlines that repeat what people searched, with call, location and sitelink assets so the ad takes up more of the page.
Each ad group goes to a page about that service, not your home page. If the page needs work, our website design team can fix it.
Two accounts where Google Ads works alongside SEO. Both are on our work page.
Eight times the enquiries a month in 2026 compared with before we started, from Google Ads and SEO working together.
Same process every time. What changes is your market and your numbers.
Calls, forms and bookings counted properly before a cent is spent. If Google can’t see who converts, it can’t find more of them.
Structure, keywords or asset groups, ads and audiences set up around your services, your suburbs and your margins.
We watch search terms, placements and lead quality closely in the first weeks, and cut waste early.
Budget moves to what’s bringing in customers. You see it all in a live dashboard and a monthly report.
What business owners ask us about Google search ads.
Search ads show up on Google search for keywords you choose, and you control the wording and bids closely. Performance Max spreads across Google’s channels and lets Google’s AI decide more. Search is usually the place to start for local service businesses.
Enough to get a fair read on which keywords bring customers, which depends on your market and how competitive the clicks are. We’ll give you a real number on the free audit call, and you pay Google directly.
Words that stop your ads showing for the wrong searches, like jobs, free or DIY. A good list saves a lot of wasted spend. Ours is free to download: negative keyword list.
Usually within days of going live, because you’re showing up for people already searching. The first month is about cutting waste and finding which keywords bring paying customers.
Often, yes. Sending every ad to your home page wastes clicks. Each service should have a page that matches the ad, loads fast on a phone and makes it easy to call or enquire.
Book a free 15 minute audit. We’ll look at where you are now and tell you what we’d do first.
