Tell your community about new doctors, services and appointments with Facebook ads that respect AHPRA’s rules.
No obligation. 15 minute call. No lock-in.
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A new GP joining, a skin check clinic, flu vaccines, longer hours. Medical practices have plenty to tell their community, and Facebook is where most of the community is. Facebook ads for medical practices put that news in front of locals instead of hoping they see a post.
Health advertising comes with rules. AHPRA bans testimonials and anything that creates an unreasonable expectation of results, and Meta won’t run ads that imply someone has a condition. We plan every medical campaign around both, so the ads get approved and stay up.
Patients also search, so Facebook works best next to Google Ads for healthcare and SEO for medical professionals. More of our ad work is on the Brisbane social media marketing page.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
Four campaigns that work for GP clinics and specialist practices.
When a GP joins, their books are empty. A local campaign introducing them, with a booking link, fills them faster than a poster in the waiting room.
Skin checks, women’s health, travel vaccines. Each service gets its own ad and its own page, so people land on exactly what they clicked.
Flu season, back to school, end of year. Timely reminders that point straight to online booking.
Meta is good for finding staff too. We run hiring campaigns for nurses, receptionists and doctors under Meta’s employment ad rules.
Doctors and allied health practitioners are AHPRA registered, so these rules apply to every ad your practice runs.
Section 133 of the Health Practitioner Regulation National Law covers every registered health practitioner. In plain English, your ads can’t:
Meta adds its own layer on top, and ads that break it get rejected or quietly restricted:
We’re marketers, not lawyers. If you’re unsure about a claim, check AHPRA’s advertising guidance or ask your indemnity insurer before it runs.
We haven’t published a medical practice case study yet. These are ads we’ve made for other clients, so you can judge the creative for yourself.
Before and after restoration, cut from real job footage.
Award-winning cuts, then a clear pickup or delivery offer.
Pink diamond close-ups that let the product sell itself.
Footage first, offer second.
Four steps, same for every client. What changes is the creative and the offer.
We check your Pixel, Conversions API and lead flow before a cent goes on ads. If Meta can’t see who converts, it can’t find more of them.
Hooks, offers and openers across Reels, Stories and feed, edited from footage of your work and your team, so it looks like you.
Location-based targeting and a fair test of each idea. We judge winners on enquiry quality and sales, not cost per click.
Winners get budget, losers get cut, and fresh creative goes in before people tire of the old ads. You see it all in a live dashboard.
What practice managers and GPs ask us about Facebook ads.
Yes. Practices advertise new doctors, services and booking availability on Facebook all the time. The ads need to follow AHPRA’s advertising rules and Meta’s health policies, which we build into every campaign.
Not reviews about clinical care. The National Law bans testimonials in health advertising, including reviews copied from Google. We use information, practitioner introductions and clinic footage instead.
New doctors, new services, extended hours, vaccination clinics, bulk billing details and online booking. Anything factual and useful works well. Claims about outcomes don’t belong in ads.
Yes. Specialist practices, allied health and multidisciplinary clinics follow the same AHPRA rules, so the approach is the same: clear information, a booking path and careful copy.
Search catches people who need a doctor today. Facebook builds awareness of new doctors and services. Most practices get the best result with Google Ads for demand and Facebook for announcements.
Book a free 15 minute audit. We’ll look at your current ads or your starting point and tell you what we’d test first.
