Dynamic Chiropractic / Case study

Brisbane CBD clinic.
#1 on Google Maps.

Local SEO for a chiropractic clinic three floors above Elizabeth Street in the Brisbane CBD. No shopfront, no passing trade, so every new patient has to find the clinic on Google first.

Dynamic Chiropractic

Chiropractic care.
Brisbane CBD.

#1
On Google Maps for chiropractor brisbane
Live Google search from Brisbane, September 2026
Client
Dynamic Chiropractic
Industry
Health & allied health
What we did
Local SEO · Content · Website care
Partnership
Since 2023
The results

First on the map.
For the searches that bring patients.

#1

In Google Maps for “chiropractor brisbane”

With the clinic’s website also on page one, below the map
#1

For “chiropractor brisbane cbd”

First in Google Maps and first in the organic results underneath

How we checked.

Both positions come from a live Google search made from Brisbane on 26 September 2026. Google Maps results change with where the searcher is and when they search, so a search from another suburb can show a different order. We track Dynamic Chiropractic’s Brisbane rankings every month.

The challenge

A great chiropractor.
Three floors up.
Easy to miss.

Dynamic Chiropractic is Dr Miki Humphrey’s clinic in the Brisbane CBD, focused on posture, injuries and relieving tightness, tension and pain.

Miki’s goal was simple: a steady flow of new patients every month, from people working and living around the city.

Dynamic Chiropractic

Chiropractic clinic
Brisbane CBD

01

Level three, not street level

The clinic sits three floors up in an Elizabeth Street building. There’s no shopfront and no passing trade, so new patients have to find it online.

02

A crowded CBD search

Brisbane has dozens of chiropractors, and the results are also full of booking directories and review sites competing for the same patients.

03

Strict advertising rules

Health practitioner advertising rules limit testimonials and outcome claims, so the website has to win on clear, useful information instead.

The approach

Win the map around the clinic.
Then answer patients before they call.

● ● ●

dynamicchiro.com.au

↗

Dynamic Chiropractic homepage on mobile
01 / Local SEO

Own the searches
around the clinic.

People look for a chiropractor near where they work. We built the site and Business Profile around Brisbane CBD and Brisbane City searches, and track those rankings every month.

02 / Content

Answers before
the first visit.

FAQ pages cover what new patients ask before they book. The month they went live brought the clinic’s best month yet for contact form enquiries.

03 / The website

Kept fast, safe
and up to date.

We keep WordPress, plugins and security current and deal with hosting issues, so the site stays up when patients go looking.

04 / Reporting

Measured in
new patients.

Monthly reports put rankings and traffic next to the bookings from Miki’s own spreadsheet, so SEO is judged on patients through the door.

Services delivered

The services behind this result.

Local search

Local SEO

Business Profile, location pages, FAQs and monthly content for Brisbane CBD chiropractic searches.

Ongoing

Website care

WordPress updates, security and hosting support, so the site is there when patients search.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

It builds over months, not weeks. Dynamic Chiropractic has worked with us on SEO since 2023, and its Brisbane rankings have been built up and held over that time.

Yes. Reviews are one of the signals Google weighs for local results, alongside your Business Profile and website. Dynamic Chiropractic’s patients have left more than 150 five-star reviews.

Health practitioners have to follow strict advertising rules on testimonials and outcome claims. We keep the site focused on clear, accurate information about treatment and booking.

It is a start. Most clinics also need pages for the services and nearby areas patients search for, supported by FAQs and regular content.

Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.

Want to see the same numbers for your business?

We will review your site, your Google rankings and your booking path the same way we review Dynamic Chiropractic’s every month. It takes us about a week and you get it whether you hire us or not.

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