Luxury Women’s Tours / Case study

Luxury tours for women.
A website to match.

A new website, plus targeted Google and Meta Ads, for a company curating small group luxury tours for women who want to see the world in comfort and safety.

Small groups.
Women only.

3
Channels, one brand
Website, Google Ads & Meta Ads
Client
Luxury Women’s Tours
Industry
Small group travel for women
What we did
Website · Google Ads · Meta Ads
Today
Ongoing website care
The challenge

More than a travel company.
A movement for
women explorers.

Founded by Jamie Sheriff, Luxury Women’s Tours curates exclusive travel experiences for like-minded women, combining luxury, connection and safety.

Their small group tours pair carefully chosen accommodation with expert guides, so travellers can relax, connect and explore with confidence.

Curated small group tours for women
Founded by Jamie Sheriff

01

A brand built on elegance

The company promises luxury, connection and safety. Its online presence had to carry the same sense of elegance and exclusivity.

02

Tours that need exploring

Each trip has its own destinations, stays and itinerary. Visitors needed an easy way to browse tours, view itineraries and book.

03

A very specific audience

Women looking for unique group travel had to find the brand when they searched, and see it where they already spend time online.

The approach

An elegant website.
And ads that find the right women.

● ● ●

luxurywomenstours.com.au

↗

Luxury Women's Tours homepage on mobile
01 / The website

Elegant, easy
to book.

We designed and developed a sophisticated, responsive website that reflects the brand’s elegance and exclusivity, with an intuitive experience from first visit to booking.

02 / Website

Explore, compare,
then book.

Custom visuals and user-friendly navigation let visitors explore tour options, view itineraries and complete bookings on any device.

03 / Google Ads

Found by women
searching for it.

Campaigns targeting high-intent searches like “luxury travel” and “women’s tours”, with focused ad groups and keyword tracking.

04 / Meta Ads

Stories that
spark interest.

Visually compelling ads using stunning imagery and storytelling to reach women who love luxury and group travel.

Services delivered

The services behind this result.

Website

Website design

A sophisticated, responsive website with custom visuals, tour itineraries and an intuitive booking process.

Paid search

Google Ads

Campaigns on high-intent searches for luxury and women’s travel, with focused ad groups and engaging copy.

Meta
Paid social

Meta Ads

Visually compelling ads that use storytelling to reach women with a taste for luxurious group travel.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

If the itineraries are clear and the booking process is simple, yes. Letting visitors explore and book in one place removes a step where interest can drop off.

They can, because niche searches carry clear intent. Targeting terms like women’s tours reaches people already looking for that experience.

Google reaches people who are already searching. Meta reaches people who haven’t searched yet but would love the trip once they see it.

Yes. Hosting and ongoing website care are available month to month, and Luxury Women’s Tours still uses both.

Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.

Want to see the same numbers for your business?

We will review your website, your ads and your booking path, and show you where travellers are dropping off. It takes us about a week and you get it whether you hire us or not.

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