SEO and SEO copywriting for an independent aged care navigator, so families searching for help in Cairns find Michelle before the big providers.
No provider commissions.
Working only for families.
How we checked.
Rankings are a live Google search from Cairns on 7 October 2026. Both positions are in Google’s map results, which appear above the regular listings for these searches. The enquiry and the referral are as reported by Michelle.
Most of Sunbird’s work arrives by phone and through referrals, which website tracking doesn’t see, so we don’t report a lead total here.
Sunbird Aged Care Navigation is Michelle Hardy, an independent aged care navigator helping families with home care, respite and residential placement. She takes no commissions from providers and works only for the family.
Most of her clients came through referrals from financial planners. Google brought in only the occasional enquiry.
Independent aged care navigation
Cairns, Far North Queensland
Large aged care providers promote free navigation as a way into their own services. An independent navigator has to show families why independence is worth paying for.
Families still search for home care packages, which have since been replaced by Support at Home. The pages had to meet those searches and stay accurate.
A solo practice can’t win every city at once. The SEO had to win one region properly before moving to the next.
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sunbirdagedcare.com.au/aged-care-consultants-cairns
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In August 2026 we published a Cairns cluster: aged care consultants, assessment, family advocacy, home care, residential care and respite. Each page answers what Cairns families search for when a parent needs help.
We rewrote the site’s copy in the first person, so families read Michelle’s own words before they ever pick up the phone.
Search Console, analytics and booking tracking went in during the first month, so every web booking and enquiry is counted.
Monthly backlink audits catch toxic links pointing at the site, and we disavow them so they don’t hold rankings back.
Keyword strategy, technical fixes, tracking setup and monthly backlink audits, reported every month.
A Cairns page cluster and first-person site copy, written for local searches and approved by Michelle.
For Sunbird, the first tracked bookings came in the second month, and a Google enquiry became a client on the first call in the third. Most businesses should expect three to six months before results settle.
A small practice can’t win every city at once. We started with Cairns, where Sunbird already had some visibility, and built a full cluster of pages there before expanding.
On local searches, yes. Sunbird shows first in Google’s map results for “aged care consultant cairns”, ahead of larger providers.
Then website tracking only tells part of the story. We count web bookings and enquiries, and check in each month on the calls and referrals that started with a Google search.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site and your search the same way we review Sunbird’s every month. It takes us about a week and you get it whether you hire us or not.
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