Hepatitis Queensland / Case study

Liver health for all.
A website to match.

A new, clearer website for a community organisation improving the lives of Queenslanders affected by viral hepatitis and liver disease.

Hepatitis Queensland

Community health.
Across Queensland.

B & C
Hepatitis information & support
Linking Queenslanders to services statewide
Client
Hepatitis Queensland
Industry
Community health organisation
What we did
Website design · Development
Website
hepqld.asn.au
The challenge

Helping those
who help.

Hepatitis Queensland is a community organisation dedicated to improving the wellbeing of Queenslanders affected by viral hepatitis and liver disease, working towards an end to viral hepatitis.

Their work spans education, advocacy, workforce development, outreach programs and efforts to break down stigma. Wanting to reach and help more people, they got in touch with Dominate Digital.

Hepatitis Queensland

Viral hepatitis & liver health
Community organisation, Queensland

01

A lot of information to share

Like many health organisations, Hepatitis Queensland had a great deal to say. It needed to be clear and easy to find, not overwhelming.

02

Services across the state

People living with hepatitis B and C needed a simple way to connect with support and health services wherever they are in Queensland.

03

Reaching as many people as possible

The organisation wanted to reach every potential patient it could help, and the website is often the first point of contact.

The approach

A new, clearer website.
For patients and the community.

● ● ●

hepqld.asn.au

↗

01 / The website

Clear information,
easy to find.

As a community-based NGO, Hepatitis Queensland needed clear information about its services and a way to connect people with hepatitis B and C to services across the state. We designed and built a new, clearer website to do both.

02 / Content

Complex information,
made clear.

Information about hepatitis, liver health and the organisation’s services, organised so visitors can find what they need quickly.

03 / Services

Linking people
to help.

A clear path from the homepage to health services, so people living with hepatitis B and C can connect with support across the state.

04 / Design

Built around
the user.

User-centred design and functionality, creating an intuitive resource for everyone affected by viral hepatitis and liver disease.

Services delivered

The services behind this result.

Website

Website design

A new, clearer design that organises a large amount of health information and puts services within easy reach.

Development

WordPress development

A custom WordPress build, responsive on every device, with user-centred functionality at its core.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

Yes. Community and health organisations often have a lot of information to share, and we focus on structuring it so the people who need it can find it fast.

Start with what visitors come to do. Clear top-level sections, plain language and a direct path to services stop important information getting buried.

Yes. A service directory or finder, linked from the homepage, makes it easy for people to reach the right support wherever they are.

We set up the essentials at launch, including page structure, titles and descriptions. Ongoing SEO is a separate, optional service.

No. Ongoing SEO, ads or website care are optional and month to month.

Want to see the same numbers for your business?

We will review your website, your content and the path to your services, and show you where people are getting lost. It takes us about a week and you get it whether you hire us or not.

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