SEO for one of Australia’s largest online suppliers of bolts, nuts, screws and fastener kits, so trade and DIY buyers can find the right part, fast.
Family owned.
100% online.
Bolts Nuts Screws Australia brings the reliability of a family-owned business to a fully online store, and is one of Australia’s largest online suppliers of bolts, nuts, screws and fastener kits.
They source factory-direct products that meet Australian and international standards, and pass wholesale prices straight on to customers across Australia.
Bolts, nuts, screws & fastener kits
Online, Australia-wide
From single screws to specialty kits for heavy machinery, every category and product needed a way to show up when someone searches for it.
Industry professionals and DIY enthusiasts search in different ways. The site had to meet both, without watering down either.
With no shopfront, search is the front door. If buyers can’t find BNSA on Google, they can’t find BNSA at all.
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bnsa.com.au
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We optimised BNSA’s site content, keywords and structure so searchers land on the right category or kit, whether they need one bolt or a full workshop assortment.
Site content optimised around what people actually search for, so each page makes clear what it sells and who it’s for.
Keyword targeting across product types and uses, from professional-grade fasteners to kits for home projects.
A clearer site structure helps search engines understand the range and helps buyers get to the right part quickly.
Content, keyword and site structure work that made BNSA’s fastener range easier to find in search, for trade and DIY buyers across Australia.
Start with structure. Clear categories, well-written category pages and consistent product content let search engines understand the range, then keyword targeting fills the gaps.
Yes. They search differently, so we target both: technical product terms for the trade, and plain-language, project-based searches for DIY buyers.
Often, yes. Category pages usually rank for broader searches with more volume, while product pages catch buyers who already know exactly what they need.
For a business with no shopfront, search is the front door. Organic visibility brings in buyers without paying for every click.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your search visibility and your product pages, and show you where buyers are being lost. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
