Klaviyo email marketing for a family-owned maker of natural, low-tox bath, body and home care products, built to turn first orders into loyal customers.
Family owned.
Australian made.
Little Brown Goose is a family-owned business in Port Lincoln, South Australia, making handmade bath, body and home care products.
Their products use natural ingredients like rice bran oil and shea butter, with phthalate-free fragrances and sustainable, recyclable packaging, all made in Australia.
Handmade bath, body & home care
Port Lincoln, South Australia
The brand began with a personal journey with eczema and psoriasis. That story, and the natural, low-tox ingredients behind it, needed a regular way to reach customers.
Artisan soaps, bath bombs, biodegradable glitters and home care products. New arrivals and best sellers needed to reach the people most likely to want them.
Growing from a family kitchen means there’s no big marketing department. The email program had to keep working in the background.
We used Klaviyo’s segmentation and automation to deliver personalised campaigns that kept Little Brown Goose front of mind and built brand loyalty, as the business grew from a family kitchen into a thriving online store.
Customers grouped by what they buy and how they engage, so each email lands with the people it’s meant for.
Tailored automated flows keep customers engaged between campaigns, without the family team sending every email by hand.
Campaigns for new arrivals, best sellers and exclusive offers, plus seasonal sends timed to when customers shop.
Segmentation, automated flows and campaigns for new arrivals, best sellers, exclusive offers and seasonal moments, built to grow repeat purchases and brand loyalty.
Usually, yes. Its segmentation and automated flows let a small team send relevant email to the right customers without writing every send by hand.
Start with the flows that fire on customer behaviour: a welcome series, abandoned cart and browse reminders, and post-purchase follow-ups. Then layer campaigns on top.
Sending the same email to everyone wears out a list. Segmenting by purchase history and engagement means each campaign reaches the people most likely to act on it.
It depends on the range and the audience. New arrivals, best sellers, exclusive offers and seasonal moments give a store plenty of reasons to send without over-mailing.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your email program, your list and your flows, and show you where repeat sales are being missed. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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