Emerald Developments / Case study

Homes built with heart.
A website to match.

A complete website redesign, SEO and Meta Ads for a family-owned builder creating personalised, high-quality homes across Brisbane and the Sunshine Coast.

Emerald Developments

Family owned.
Brisbane & Sunshine Coast.

3
Channels, one brand
Website, SEO & Meta Ads
Client
Emerald Developments
Industry
New home builder
What we did
Website · SEO · Meta Ads
Website
emeralddevelopments.com.au
The challenge

Dream homes, built
for generations.
Online, too.

Emerald Developments is a family-owned builder turning dreams into reality with high-quality, personalised homes in Brisbane and on the Sunshine Coast.

Known for a transparent process and a trusted network of suppliers, they offer customisable packages, including their Diamond and Sapphire options, to suit each family.

Emerald Developments

Family-owned new home builder
Brisbane & Sunshine Coast

01

A range of ways to build

One-storey and two-storey homes, acreage, house-and-land packages and fully custom builds. Each option needed to be easy to find and compare.

02

A personal service to convey

Transparency, integrity and a personal touch set Emerald apart. The website had to carry that feeling, not just list floor plans.

03

Found in two regions

Families building in Brisbane and on the Sunshine Coast needed to discover Emerald when they searched, and see it on the platforms they use.

The approach

A complete redesign.
Then search and social.

● ● ●

emeralddevelopments.com.au

↗

Emerald Developments homepage on mobile
01 / The website

Polished, easy
to navigate.

We handled the complete web design and development, prioritising ease of navigation, accessibility and visual appeal, so the site engages potential homeowners from the first visit.

02 / Website

Every way to build,
easy to explore.

A complete redesign that makes one and two-storey homes, acreage, house-and-land and custom builds simple to browse.

03 / SEO

Found across
two regions.

Optimised site elements and targeted keywords improved local discoverability for custom home building in Brisbane and on the Sunshine Coast.

04 / Meta Ads

In front of
future homeowners.

Tailored campaigns reached people interested in custom home building, boosting brand visibility and engagement.

Services delivered

The services behind this result.

Website

Website design

Complete web design and development, focused on accessibility, ease of navigation and a polished look.

Organic search

SEO

An SEO overhaul targeting relevant keywords to lift local visibility in Brisbane and on the Sunshine Coast.

Meta
Paid social

Meta Ads

Tailored campaigns reaching people interested in custom home building, driving visibility and engagement.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

Clear paths for each way to build, such as single or double storey, acreage and house-and-land, plus display homes, inclusions and an easy way to enquire.

Local SEO. Service and location pages built around what buyers search for, like new home builders in a specific region, help a builder show up where it works.

They can. Building a home is a long decision, and Meta keeps a builder in front of people who are interested in building while they plan.

Yes. We map existing pages and set up redirects before launch, so a redesign improves the site without throwing away the visibility it already has.

Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.

Want to see the same numbers for your business?

We will review your website, your local search visibility and your ads, and show you where homebuyer enquiries are being lost. It takes us about a week and you get it whether you hire us or not.

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