Top Nosh Meals / Case study

Home-style meals.
Ordered online.

A custom ecommerce website with a postcode checker and delivery zones, backed by Google Ads, Facebook ads and SEO, for a Sunshine Coast meal delivery business.

We cook. We care.
Sunshine Coast.

+34%
Increase in sales
As reported in 2024
Client
Top Nosh Meals
Industry
Food & meal delivery
What we did
Website · Google Ads · SEO · Social
Location
Sunshine Coast
The results

More sales, more search traffic,
and a store that converts.

+34%

Increase in sales

As reported in 2024
+72%

Increase in organic traffic

As reported in 2024
6.7%

Ecommerce conversion rate

As reported in 2024
700+

Ranking keywords

As reported in 2024

About these figures.

These results were reported when this case study was first published in 2024. The comparison periods were not recorded on the original page, and the figures have not been re-checked since.

The challenge

Great meals.
Hard to find.
Harder to deliver.

Top Nosh Meals cooks healthy, home-style meals and delivers them to doors across the Sunshine Coast, with a variety of cuisines, dietary options and portion sizes.

They came to us to reach more of the right customers, keep them coming back, and make ordering and delivery simpler for everyone.

Home-style meal delivery
Sunshine Coast

01

Low brand awareness

Great food only sells if people know it exists. Top Nosh needed to be found by the people looking for meals delivered to their door.

02

Plenty of competition

Meal delivery is a crowded market, and customers have plenty of options a click away.

03

An inefficient delivery system

Orders from outside the delivery area, or on the wrong day, cost time and goodwill. Delivery needed to be built into the way customers order.

The approach

Build the store around delivery.
Then bring the customers to it.

01 / The website

A shop that knows
where you live.

We built a custom ecommerce website with a postcode checker and custom delivery zones, so customers can see straight away whether Top Nosh delivers to them, and when.

02 / Google Ads

Found by people
searching for meals.

Targeted Google Ads put Top Nosh in front of people searching for meal delivery, driving traffic, enquiries and orders to the new store.

03 / Facebook & social

Top Nosh
in the feed.

Facebook ads and social content built awareness and engagement with a local audience, sending more of them to the website.

04 / SEO

Climbing the
search results.

Search optimisation improved Top Nosh’s rankings and brought in organic traffic alongside the paid campaigns.

“
We’ve had an amazing first 12 month and look forward to another!!
Top Nosh Meals
Sunshine Coast
Services delivered

The services behind this result.

Website

Website design

A custom ecommerce store with a postcode checker and delivery zones built in.

Paid search

Google Ads

Campaigns that reach people searching for meal delivery and send them to the store.

Meta
Paid social

Facebook ads

Ads and social content that built local awareness and engagement.

Organic search

SEO

Search optimisation that improved rankings and brought in organic traffic alongside the paid campaigns.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

Yes. Top Nosh’s store has a postcode checker and custom delivery zones built in, so customers know straight away whether and when their order can be delivered.

They do different jobs. Google Ads catches people already searching for meals, while Facebook ads build awareness with people who haven’t started looking yet.

Yes. Ranking for local meal delivery searches brings in customers without paying for every click, and it builds alongside paid campaigns.

Yes. Delivery zones, days and minimum orders can be built into the checkout so the store works the way your kitchen and drivers do.

Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.

Want to see the same numbers for your business?

We will review your website, your ads and your ordering path, and show you where customers are dropping off. It takes us about a week and you get it whether you hire us or not.

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