Roofit QLD / Case study

Commercial roofing.
A website to match.

A full website redesign and build for a Queensland metal roofing company working across commercial builds and residential architecture. Clean, professional and easy to request a quote from.

Metal roofing.
Queensland.

2024
Website redesigned & rebuilt
Design, development & SEO setup
Client
Roofit QLD
Industry
Commercial & residential roofing
What we did
Website design · Development · SEO setup
Delivered
2024
The challenge

Built to last.
Deserved a website
that showed it.

Roofit QLD is a Queensland roofing company specialising in metal roofing for commercial builds and residential architecture, known for durability, professionalism and safety.

From new installations to repairs, maintenance and inspections, the team builds roofs to handle Queensland’s climate. They asked us for a website that did the same work justice.

Commercial & residential metal roofing
Queensland

01

A reputation the old site didn’t show

Roofit had built a solid name for durable, safe, high-quality roofing. The website needed to carry the same professionalism as the work.

02

Two very different buyers

Builders, architects and homeowners look for different things. The site had to serve commercial and residential work without getting cluttered.

03

Too many steps to a quote

Service information and quote requests needed to be easier to reach, so a visitor ready to talk could get in touch straight away.

The approach

A clean, professional site.
With a clear path to a quote.

● ● ●

roofitqld.com.au

↗

Roofit QLD website homepage on mobile
01 / The website

Let the projects
do the talking.

We redesigned and built the website with a clean, professional look that reflects Roofit’s expertise, led by their own project photography and a clear route to request a quote.

02 / Navigation

Straight to the
right service.

Streamlined navigation makes installations, repairs, maintenance and inspections easy to find, whether a visitor is planning a commercial build or a home project.

03 / Mobile

Built for the phone
on site.

A responsive, mobile-friendly design, so the site works as well for a builder checking details on site as it does at a desk.

04 / SEO setup

Set up to
be found.

The site was optimised for search at launch, with service pages structured to help Roofit show up for local roofing searches.

Services delivered

The services behind this result.

Website

Website design

A full redesign with a clean, professional look, commercial and residential paths and quote requests on every page.

Development

WordPress development

A custom WordPress theme, responsive on every device and optimised for search at launch.

REAL BUSINESSES. REAL LEADS.

Here’s what happens when paid ads and SEO are done properly for service businesses.
ROOFING
69%
Increase in Leads
16%
More Jobs Booked
9%
Conversion Rate
REMOTE STAFFING
88%
Increase in Organic Traffic
16
0 to 16 leads in a month
24
Keywords on page 1
FINANCE BROKER
294%
Increase in Leads YOY
6.2%
Close Rate
84%
Pure Organic Traffic
A few common questions

Before you
take the next step.

It depends on the number of pages and features. We map out pages, content and timing with you before design starts, so there are no surprises along the way.

Yes, and we recommend it. Roofit’s own project photography leads the new site, shown full width so the work speaks for itself.

Yes. Every site we build is responsive and tested on phones and tablets, because plenty of trade and construction clients browse on site.

We set up the essentials at launch, including page structure, titles and descriptions. Ongoing SEO is a separate, optional service.

No. Roofit’s engagement was a website build. Ongoing SEO, ads or website care are optional and month to month.

Want to see the same numbers for your business?

We will review your website, your search visibility and your enquiry path, the same checks we build into every site we launch. It takes us about a week and you get it whether you hire us or not.

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