MELRINA MEAT
Elevating Flavor, Redefining Online Excellence.
PROJECT OVERVIEW
Melrina Meat approached Studio Culture because they needed to refresh their website and their general marketing
Australia’s premier meat wholesaler with a sleek, modern, and customer-friendly website.
THE PROBLEM
Melrina Meat’s old website was slow, cluttered and out of date, and this was causing a very high bounce rate (30%) and encouraging abandoned carts. Melrina Meat had a wide range of great products, but their website didn’t display these products effectively (the images and text were lacklustre), and many products simply weren’t on the website at all.
Because of their ineffective website, Melrina Meat weren’t attracting enough customers or making enough sales. And that’s where our team came in
THE SOLUTION
Melrina Meat is one of Australia’s largest meat wholesalers. They needed a website that reflected this. So, our mission was to create a new and improved Melrina website that was simple, streamlined, informative, modern, mobile-friendly, SEO optimised and appealing to customers. This process involved creative website design & development, copywriting and SEO strategy & implementation.
ENCOURAGES ENQUIRIES
Melrina’s previous site was confusing to navigate and lacked enquiry forms – and their sales were suffering as a result. To boost their enquiries and make the whole sales process as simple and efficient as possible, we made sure that the site had enquiry forms on every main page.
CUSTOMER FRIENDLY
To make sure that Melrina’s customers had all the information they needed, we created informative website copy as well as a FAQs page. This FAQs page is easy to update internally, so the Melrina team can add to it whenever they please.
SERVICES WE PROVIDED TO ELEVATE
MELRINA MEAT'S ONLINE PRESENCE
SEO
Elevating Melrina Meat's visibility through our SEO service, we optimized their website to ensure a modern, streamlined, and mobile-friendly online presence. The improved SEO strategy aimed to attract more customers and enhance their overall digital footprint.
Social Media Marketing
Through our Social Media Marketing expertise, we crafted compelling content to showcase Melrina Meat's diverse range of products, fostering customer engagement and brand awareness. The targeted approach aimed to increase online visibility and attract a broader audience.
Website Design & Development
Revamping Melrina Meat's website, our creative Website Design & Development team created a user-friendly, informative platform. The new design emphasized product displays, simplified navigation, and incorporated efficient enquiry forms on every main page, enhancing the overall customer experience and encouraging inquiries.
