A new website, SEO and Google Ads for Core Schedule, the rostering software used by hospitals and health services across Australia and New Zealand.
Rostering for hospitals
and health services.
Shown as a percentage of the earlier period.
Enquiries are website form submissions in Core Schedule’s lead sheet, October to December 2025 compared with July to September 2025, the quarter the new website launched. Organic clicks are Google Search Console clicks, July to September 2026 compared with the same months of 2025. The ranking is a live Google search from Australia on 9 October 2026.
These are enquiries, not closed deals. Hospital buying decisions take weeks to months.
Core Schedule is workforce rostering software built for healthcare: hospitals, emergency departments, junior doctor allocations, radiology and rural health services across Australia and New Zealand.
Its buyers are rostering managers and health service leaders who research for weeks before they talk to anyone, so the website and search had to do the early selling.
Healthcare rostering software
Australia & New Zealand
Searches for rostering software are full of retail and hospitality tools. Hospital buyers needed to find software built for clinical rosters.
Emergency, ICU, radiology and junior doctor rotations each have their own rules. One features page couldn’t speak to all of them.
Hospital deals take weeks to months. The site had to capture interest early, with an easy way to see the product.
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coreschedule.com
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We designed and built a new WordPress site around the way health services buy: client logos and outcomes up front, features by department, and a clear path to see the product.
Pages for the searches hospital buyers make: hospital rostering, emergency department, radiology, junior doctor and clinical rotation software.
Search campaigns for healthcare rostering terms in Australia, a dedicated New Zealand campaign, and ads pointed at feature pages rather than the homepage.
Website enquiries matched against Core Schedule’s sales pipeline, so each channel is judged on the deals it contributes to, not just clicks.
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coreschedule.com/features/hospital-rostering-software
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One of the feature pages written for hospital buyers. It ranks fifth on Google in Australia.
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coreschedule.com/our-clients
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The health services already using Core Schedule, across Australia, New Zealand and the USA.
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coreschedule.com/why-us
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The case for switching, written for buyers comparing their options.
A new WordPress site built around how health services buy, with feature pages by department.
Two new pages a month for hospital buyer searches, plus technical fixes and reporting matched to closed deals.
Healthcare rostering campaigns in Australia and New Zealand, landing on dedicated feature pages.
Yes, if the pages match the exact searches buyers make. Core Schedule targets hospital and clinical rostering searches rather than generic rostering, and ranks fifth in Australia for “hospital rostering software”.
Enquiries are only the start. For Core Schedule we matched website enquiries against the sales pipeline, so each channel is judged on the deals it contributes to.
Usually not. Ads tend to convert better on a page that matches the search, so Core Schedule’s ads point at dedicated feature pages.
They can. Core Schedule’s case studies and new client announcements bring in a large share of its search clicks outside the homepage.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your search and your ads the same way we review Core Schedule’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
