Restoration, repair and storm-season ads that get homeowners booking roof inspections in the suburbs you work.
Roofs are out of sight, so nobody thinks about theirs until it leaks. Facebook ads for roofers fix the timing problem. They put a cracked ridge cap or a tired tile roof in front of a homeowner months before the first storm, while there’s still time to book you.
We run Meta ads for KWR Roofing, a Brisbane roofer with tile and metal crews based in Camp Hill. Their ads come from their own job footage: restorations, storm-season checklists and the odd warning sign. With search and social working together, their enquiries were up 69% in 2025 on 2024.
Search still matters for roofers. When the rain’s already coming in, people Google, and that’s where Google Ads for roofers and SEO for roofing companies take over. The rest of our ad work is on the Brisbane social media marketing page.
Fil Cristaldi, Founder, Dominate Digital. 13+ years running digital marketing for Australian businesses. Reviewed October 2026.
Four campaigns that work for roofers. KWR runs all four across the year.
A faded roof turned new in a few seconds. It’s the most reliable ad we run for roofers, because every homeowner can picture their own.
Ads go live in spring with a simple checklist: cracked tiles, ridge capping, gutters. People book a check before the first big storm instead of after it.
A roof check is an easy first step. The form asks suburb and roof type, so your team quotes the right job and the right crew turns up.
Roof jobs take weeks to decide. Anyone who visited your site or opened a form sees recent jobs and reviews while they make up their mind.
Enquiries and booked jobs come from KWR’s own job management data. Full details on our work page.
Storm-season warning, square format for the feed.
Is your tiled roof ready? A checklist that ends in a quote.
Four steps, same for every client. What changes is the creative and the offer.
We check your Pixel, Conversions API and lead flow before a cent goes on ads. If Meta can’t see who converts, it can’t find more of them.
Hooks, offers and openers across Reels, Stories and feed, edited from footage of your work and your team, so it looks like you.
Location-based targeting and a fair test of each idea. We judge winners on enquiry quality and sales, not cost per click.
Winners get budget, losers get cut, and fresh creative goes in before people tire of the old ads. You see it all in a live dashboard.
Common questions from roofing companies about Meta ads.
Yes. Roofing is visual and seasonal, which suits Facebook and Instagram. A before-and-after restoration or a storm-season reminder gets homeowners thinking about a roof they never look at, and a simple form turns that into an inspection.
All year for restorations, with a bigger push in spring before Queensland’s storm season. Booking a check before the storms is an easier sell than chasing jobs after the damage, when everyone’s busy.
Yes, and we’d rather. Phone video from the roof, before-and-after photos and a quick clip of your crew work better than anything from a stock library. We edit it all in-house.
A clear visual of the problem or the result, one offer, and a form that asks for suburb and roof type. Ads that try to list every service you offer tend to get scrolled past.
Both, for different jobs. Google Ads catches urgent leaks and repairs. Facebook ads build restoration and re-roof work that people plan ahead for.
Fifteen minutes, no obligation. Running ads already or starting from scratch, you’ll leave with a plan.
No obligation. 15 minute call. No lock-in.
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