Nobody searches for a concreter. They search for a driveway, a slab or a finish, and those searches outnumber the trade name six to one.
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Australian search volumes, Semrush.
Three channels, three jobs. A business usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
A cracked or stained driveway annoys people for years before they do anything about it. Meta is where a before and after in a familiar street turns that into a quote request, and it is the only way to reach someone who has not started searching.
GOOGLE ADS
Catches them the moment they start looking, including the ones Meta warmed up. Fastest of the three to produce a quote request, and the only one that works the week someone finally decides to do something about the driveway.
SEO
Takes over the same job searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which finishes actually produce booked jobs, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who looked at your aggregate gallery and did not call. And as SEO ranks for a job type, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per finish rather than a Services list, each carrying photographs of your own pours. Google Business Profile built properly, categories right, and a review process that runs after every job. This is what moves the map pack and the finish terms.
THE FAST LEVER
Campaigns split by finish, not one campaign called Concreting. Negative keywords so you stop paying for concrete mix, bag prices, Bunnings, concreter wages, concreting courses and the very large number of people pricing a DIY slab. Form tracking as much as call tracking, because these jobs get quoted from photographs and measurements.
THE ONE MOST CONCRETERS SKIP
The one most concreters skip, and this trade has the ideal material for it. A cracked grey driveway next to a finished exposed aggregate one, in a street people recognise, sells the job better than any paragraph.
We start from which pours you want more of, not from which service we would like to sell you. A concreter living on builder slabs who wants domestic driveways needs finish pages and Meta Ads, not more trade referrals. A newer business with no reviews needs Google Ads while the SEO catches up. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane concreter, why those three, and the numbers behind each one.
Built around “concrete resurfacing”
The most overlooked job in the trade. These are people with concrete that is sound but ugly, who assume the only option is to rip it out and start again. Explain when resurfacing genuinely works and when it does not, what it costs against replacement, and how long it lasts. Being honest that some slabs are past saving is what makes the rest of the page believable.
Built around “exposed aggregate”
Exposed aggregate 2,400 and concrete driveway 1,900. Somebody typing exposed aggregate has looked at a neighbour driveway and decided they want that, which makes this the closest thing to pre-sold work in the trade. Show the stone options, the colours, and what each costs per square metre. This is a page that has to be photographs first and words second.
Built around “concrete slab”
2,900 a month and the most mixed traffic in the trade, because a large share are pricing a shed slab they intend to pour themselves. Worth targeting, worth heavy negative keywords, and worth writing for the ones who want it done properly: thickness, mesh, drainage, and what happens when a slab is poured on unprepared ground.
Tell us your suburbs and the jobs you want more of. We will come back with the real search numbers for your patch and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because 2,900 people a month search it and almost no concreter advertises it. They have concrete that is structurally fine but ugly, and they assume the only option is to rip it out. Being the one who explains when resurfacing works, and honestly when it does not, wins the job and the credibility.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Exclude the obvious ones and write for the rest. Concrete mix, bag prices, Bunnings and how to pour a slab all need excluding in paid. On the page, say plainly what goes wrong on a DIY pour and what a failed slab costs to remove. Some will still do it themselves. The ones who do not arrive already convinced.
Because it is the closest thing to pre-sold work in the trade. Somebody typing exposed aggregate has seen a neighbour driveway and decided they want that. Show the stone options, the colours and a price per square metre, and the page does the selling before anyone rings.
They are the entire argument. Concrete is judged on how it looks when finished, and most sites we audit use stock images. If the photographs are not of your own pours, every enquiry turns into a price comparison.
Concrete mix, bag prices, Bunnings, cement, concreting courses, concreter wages, how to pour, and every DIY variant. This trade has one of the heaviest DIY search populations in the hub and on broad match an account buys all of it.
Depends whether you want to keep it that way. Builder work is steady until the builder goes quiet and it is always priced down. The finish searches reach homeowners directly at retail rates. It will not replace builder work and it should not, but it changes who sets the price on part of your book.
Google Ads produces quote requests within days. The finish pages take three to six months to rank. Meta works more slowly, because a cracked driveway annoys people for years before they act on it.
Yes. Search behaviour is the same across Australia, only the suburbs and the competitor set change. The volumes quoted on this page are national.
We look at whether your site has a real page for any finish, what those terms do in your suburbs, whether the photographs are yours, and how much of your paid budget is currently going to DIY searchers. You get it in writing and you keep it either way.
