More people search for sciatica than for a chiropractor, and they search it first. By the time anyone types your profession they have already decided who to trust.
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Australian search volumes, Semrush.
Three channels, three jobs. A clinic usually needs all three, staggered rather than launched at once. It is the same model our Brisbane digital marketing agency runs across every industry we work in, only the numbers underneath it change.
META ADS
Most people put up with a sore back for weeks before they search for anything at all. Meta reaches them inside that window, which is the difference between being found and being remembered.
GOOGLE ADS
Catches them the moment they finally search, including the ones Meta warmed up. Fastest of the three to fill an appointment, and the only one that works the week someone can no longer sit at their desk.
SEO
Takes over the same condition searches Google Ads is paying for, permanently and for free. Slowest to arrive, cheapest to keep, and the reason your paid bill should fall over time.
Google Ads tells us within about six weeks which conditions actually produce booked appointments, so SEO gets aimed at those rather than guessing for six months. Meta retargeting picks up everyone who read a condition page and did not book. And as SEO ranks for a condition, we pull the paid spend off it and move it to the next one.
The work behind each one, so you can tell whether a proposal is describing effort or just naming a platform.
THE SLOW ASSET
A real page per condition rather than a Services list, written for someone who typed a symptom and has not chosen a profession. Google Business Profile built properly, categories right, and a review process that runs after appointments. This is what moves the map pack and the condition terms.
THE FAST LEVER
Campaigns split by condition, not one campaign called Chiropractic. Negative keywords so you stop paying for chiropractic courses, chiropractor salaries, stretches at home, and the very large volume of people googling back pain for reassurance rather than treatment. Call and booking tracking, because clinics get booked both ways.
THE ONE MOST CLINICS SKIP
The one most clinics skip. Useful for reaching people during the weeks they are putting up with it, for desk-bound workplaces and sporting clubs, and for retargeting anyone who read a condition page and did not book.
We start from which appointments you need filled, not from which service we would like to sell you. A clinic with nine reviews needs a review process and Google Ads before it needs content, because the map pack will not shift without them. Meta Ads and SEO come after. We will tell you on the call if one of the three is not worth running for you.
Not a strategy document. These are the three pages we would put up first for a Brisbane chiropractic clinic, why those three, and the numbers behind each one.
Built around “sciatica”
Sciatica and lower back pain together do 45,200 searches a month and most clinics mention neither by name. A real page each, explaining what the condition is, what causes it and when it is worth seeing someone, ranks on content rather than proximity. This is the cheapest traffic available to a chiropractic clinic.
Built around “neck pain”
3,600 a month and almost entirely desk workers, which makes it the one condition you can reach through a workplace rather than a search engine. A page about it, plus Meta aimed at office suburbs, reaches people who have not searched anything yet.
Built around “chiropractor near me”
14,800 a month, decided in the map box on reviews and proximity. Nothing you write outranks the map box on this one. That gap closes with a review process, not with content, and it is the first job if your review count is in single figures.
Tell us your suburbs and the conditions you want more of. We will come back with the real search numbers for your area and the three pages we would start with. Fifteen minutes, no obligation, and you keep the research either way.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Site speed, crawlability, schema markup, and Core Web Vitals sorted so Google can index and trust your site.
Service pages and suburb landing pages written to rank and convert, not just fill space.
Backlink building and on-page optimisation that compounds month over month.
Worth saying before you enquire, because it saves everyone three months.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Because that is what people type. Sciatica does 33,100 searches a month, lower back pain 12,100, and chiropractor near me 14,800. The symptom searches total 54,200 against 15,800 for the profession, and they happen weeks earlier, while the person is still deciding whether to see anyone at all.
Agency fees usually work one of three ways: a percentage of ad spend, a flat monthly retainer, or a base fee plus a percentage above a threshold. Percentage models get expensive as you scale and quietly reward the agency for spending more of your money. Ask which model an agency uses and why before you ask for a number.
Yes, within limits, and this vertical needs more care than most. The National Law restricts testimonials about clinical outcomes and claims about treating conditions beyond the evidence, and the advertising rules around chiropractic have been actively enforced. Condition pages that explain what something is and when it is worth seeing someone are fine. Pages that promise outcomes are not. We write to that line and hand the copy to your practice principal to review before anything goes live.
Both, and the readers still matter. Plenty of that 33,100 is people looking for reassurance at eleven at night. But it is the only moment you can influence which profession they choose, and once ranked it costs nothing. Give it a clear next step rather than treating it as a blog post.
They decide the near-me search, which is 14,800 a month and the most commercially ready traffic in the vertical. If your review count is in single figures that is the first job, ahead of any content.
Chiropractic courses, chiropractor salaries, degrees, stretches at home, exercises for back pain, and the large volume of people googling symptoms for reassurance rather than treatment. On broad match an account buys all of it.
Because it is almost entirely desk workers, which makes it the one condition reachable through a workplace rather than a search engine. 3,600 a month on search, plus Meta aimed at office suburbs, reaches people who have not searched anything yet.
Google Ads produces bookings within days. Condition pages take three to six months to rank, and the map pack can move faster than either if you are starting from a low review count.
Yes. Search behaviour is the same across Australia, only the suburbs and the competitor set change. The volumes quoted on this page are national.
We look at whether your site has a real page for any condition, what those terms do in your suburbs, your review count against the clinics ranking above you, and whether anything currently published sits outside the Ahpra advertising rules. You get it in writing and you keep it either way.
