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These are real Australian search numbers, pulled August 2026. Not a recycled stat about the construction industry being worth a hundred billion dollars.
One keyword, twelve months, straight out of Google’s advertising data. This is the demand a single Brisbane search carries.
Google Ads search volume for “tiler brisbane”, Australia, via DataForSEO. July 2025 to June 2026, left to right.
* September 2025 reads high across almost every keyword we check, in every industry. It is a known quirk in the data, not a spring rush, so it is greyed out rather than counted.
The useful part is how little it moves. Ignore the greyed month and the search sits between 1,600 and 2,400 every single month of the year. It does not spike, it does not disappear over Christmas, and there is no season you have to catch.
That is exactly what makes it worth ranking for. You are not chasing a peak. You are buying a position on a search that keeps turning up, and a page that holds that position keeps earning from it every month without you doing anything else.
One honest caveat: twelve months is not enough to call a trend, so we are not going to pretend the mid-2025 numbers running a bit higher means anything yet. Judging direction needs several years tested year by year, and that is a different conversation to this chart.
Both of these will turn up near the top of any keyword report a tiler is handed. Neither of them is work you can win.
The biggest single term in this whole trade, and it is the tile retail market wearing your job title. Google groups it with “tile shops near me”. Every one of those people wants a showroom to buy tiles from.
The same thing happens to the word for your work. “Tiling” resolves to “tiles”. An agency that puts 12,100 at the top of your strategy deck has found Beaumont’s market and handed you the bill.
tiling → tilestiling brisbane → tiles brisbanetiler shop near me → tile shops near meRoof tiling carries the most expensive clicks anywhere in this keyword space. Roof tiler repairs, roof tiler near me, roofer tiler. They are worth five to six times what “tiler Brisbane” is worth.
They are also a different trade, a different licence and a different customer. Chasing them gets a floor and wall tiler a phone full of enquiries they have to turn down. If roofing is genuinely what you do, that is a different conversation and a different page. If it is not, we will keep you out of it deliberately.
Your Google Business Profile, suburb pages, and local listings optimised so customers in your area find you first.
Technical fixes and service-focused SEO that make your site easy for Google to understand and trust.
Build your reputation through reviews, with monthly reports tracking rankings and leads from organic search.
Shower regrouting is 1,900 searches a month, tile regrouting another 880, bathroom waterproofing 1,300. Small jobs, quick turnaround, very little competition.
In Queensland waterproofing is licensed work. If you hold it, that is a real differentiator with its own search behind it, and the sort of specific, verifiable thing both Google and a nervous homeowner respond to.
Suburb pages where you genuinely travel, job galleries, and on-page work that compounds month over month.
Every other page on this topic dodges this with “it depends on your goals”. Here is a straighter answer.
Fast answers, clear decisions.
Spend, leads and trends at a glance.
Your data, your accounts.
Budget goes to what converts.
4+ years average client retention.
Specialists across each platform.
Movement in 8-12 weeks, usually in the map pack because that is the fastest lever. Real change in booked work takes 6-12 months. Anyone promising page one in 30 days is either targeting terms nobody searches or about to do something that gets your site penalised.
It is a win, and it is the cheapest one available. The same number of people search “bathroom renovation Brisbane” every month and that click is worth more than three times as much. You want both, and most tilers have only ever built for the first.
No. Google’s advertising data returns identical numbers for both in all twelve of the last twelve months. Two pages for one search splits your own strength. Merge them and point everything at one.
No, and nobody who says otherwise can either. What you will get is full visibility of what we are doing, what it is producing, and full admin access to every account.
Not with a tiling business, and we would rather say that than dress it up. We have worked with a residential builder and with roofing companies, so the trade world and the way these jobs get quoted is familiar. If you want an agency with a shelf of tiling case studies, there are specialists who do nothing else.
Then the fastest win is usually making sure you turn up when someone googles your business name after a recommendation, and that a builder checking you out finds a real gallery and real reviews. Both are quick, and both leak work silently.
Then say so early, because it changes the plan completely. Roof work is licensed differently and the searches behind it are worth several times more, which is exactly why we will not point a floor and wall tiler at them by accident.
Yes, and it is the most common thing we get argued with about. It is a small job that carries the highest click value in the trade outside roof work, it converts fast, and almost nobody has a proper page for it.
It changes where the click happens, not whether someone with a leaking shower needs a tiler nearby. AI answers pull from sources that are structured, locally trusted and clearly authored, which is the same work that gets a tiler ranking.
Rankings decay slowly rather than switching off. Your map pack position and job pages keep working for a while, and they degrade as competitors keep publishing and you do not.
