TermiGold, suppliers of DIY termite bait stations, approached us in 2019 with hopes of becoming the DIY leader in the termite prevention market. They wanted to be known for their great educational standpoint, accessible, safe and easy-to-use products. They were most passionate about saving homeowners money, time and hassle.
To be successful, we needed customers to face the reality of termite damage.
In order to get customers purchasing, we needed to develop a strong reason. The focus turned to education and information sharing on how and why to protect a home from termite damage. We knew that forcing homeowners to face the truth about the damaging effects of termites would set TermiGold on track to achieving their goals.
In an already saturated market, it was clear that no physical store could provide TermiGold with the reach and scalability they needed. So, we recommended the creation of a modern and user-friendly eCommerce website with Australia wide shipping. And through copywriting, we would encourage consumers to purchase by discussing the importance of this investment. Ads would assume an urgent voice and the safety of products would be used as an additional selling point to appeal to families and pet owners alike.
Google ads targeting ‘Termite Bait,’ ‘Termite Bait Stations,’ and ‘Termite Treatment’ attract over 700 weekly website visits and result in a number of conversions.
Monthly SEO copywriting helped TermiGold rank for more than 20 highly competitive phrases.
Their website is not only bright and modern, it’s home to a surplus of valuable information including termite information, tips and tricks, and how-to videos.
TermiGold’s termite bait and termite bait stations are now easily shoppable from (and shippable to) every corner of Australia.
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