Flooring Bathroom Interiors, boutique homewares store, was created after Michael and Natalie experienced frustrations during their home renovations, particularly due to the high cost of modern bathroom fixtures and floors. They created a showroom which offers high quality, affordable products and complementary design advice. Then, they came knocking on our door for a little help. They wanted to bring more people to their store and increase the number of local sales.
Unrestricted marketing was a sure fire way to help these guys kick their goals.
FBI had an untapped opportunity to create a strong marketing and sales alignment which would better guide buyers through their customer journey. In order to build a powerful brand, we know that consistency is key. Consistency builds trusts, and trusts brings in more sales. So, by streamlining all marketing efforts we knew we could make a big impact in the home and renovations market.
We recommended the execution of an online sales strategy as part of a new website design, and that branding was to be kept consistent across all available channels. The new online shop functionality would be responsive and easy-to-use, and we would leverage trending blog topics and SEO keywords to drive traffic. From ads to organic growth, we knew this strategy had to cater for the needs of an Australia-wide luxury homewares demographic.
Clean, consistent and beautiful, FBI’s website is a true representation of their luxury products and commitment to premium service.
We built Flooring Bathroom Interiors’ website to serve as a 24-hour sales tool by giving customers the opportunity to add to their cart and purchase every step of the way.
Google ads and Google shopping ads targeting ‘Bathroom Vanities,’ ‘Affordable Homewares’ and ‘Bathroom Tiles Brisbane’ attract over 660 weekly website visits.
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