A new website with an online shop, one consistent brand and search and social marketing for a Brisbane homewares showroom, built to sell to renovators Australia-wide.
Bathrooms, flooring & homewares.
Brisbane.
About these figures.
These results were reported when this case study was first published in 2024. The comparison periods were not recorded on the original page, and the figures have not been re-checked since.
Flooring Bathrooms Interiors was started by Michael and Natalie after their own renovations, when the high cost of modern bathroom fixtures and floors left them frustrated.
Their showroom offers quality, affordable products with complimentary design advice. They came to us to bring more people to the store and lift sales.
Bathrooms, flooring & homewares
Brisbane showroom & online
The showroom relied on people walking through the door. Michael and Natalie wanted more customers in store and more local sales.
There was an untapped opportunity to line up marketing with sales, so buyers were guided from first look to purchase.
Consistency builds trust, and trust brings in sales. The brand needed to look and sound the same everywhere customers found it.
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flooringbathroomsinteriors.com.au
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We designed and built a new website with an online shop, easy to browse and buy from, and made for an Australia-wide homewares audience rather than just local walk-ins.
Articles on trending renovation topics and targeted search keywords give the store more ways to be found, and lead readers to the products they need.
Paid campaigns bring buyers in now while organic search builds, aimed at homeowners and renovators across Australia, not just Brisbane.
The same look, voice and offers on the website, in ads and on Instagram, where the brand grew to 11,500 followers.
A new website and online shop for the full range, with brand and product browsing and online design appointments.
Trending renovation topics and targeted keywords that bring buyers to the store.
Campaigns that reach homeowners and renovators right across Australia.
Yes. FBI’s online shop sits alongside its Brisbane showroom, so customers can browse the full range online and buy there, or come in for advice.
Customers see the same look, voice and offers on the website, in ads and on social media, which builds trust before they ever visit the store.
Articles on trending renovation topics give the site more ways to be found in search, and link readers straight to the products they need.
Ads bring buyers in now while organic search builds. For FBI, paid and organic work together to reach renovators Australia-wide.
Dominate Digital offers month-to-month contracts with no lock-ins. Get in touch to discuss the scope and terms for your business.
We will review your site, your ads and your online shop the same way we review FBI’s every month. It takes us about a week and you get it whether you hire us or not.
No obligation. No 40-slide pitch deck.
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Free audit of your search, ads and site.
