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FootMotion

FOOTWEAR THAT MOVES YOU

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FootMotion's Journey to Footwear Excellence

FootMotion, established in 2015 as a footwear store and podiatrist clinic in Toowong, has evolved into a multi-channel retail operation with an online website and three physical stores across Queensland. Specialising in functional footwear tailored to individual needs, FootMotion prides itself on offering solutions for various foot conditions such as bunions, plantar fasciitis, and shin splints. With a mission to prevent problems, relieve pain, and provide demonstrable benefits, FootMotion aims to empower customers to live life to the fullest while wearing supportive shoes.

FOOTWEAR INNOVATION: STRIDING TOWARDS CUSTOMER-CENTRIC COMFORT.

in-store and online

Whether they’re for running, hiking, school, work, or just comfortable everyday wear, FootMotion’s range offer a great fit for their customers. The only problem? With a single retail store in Toowong, FootMotion just wasn’t getting the reach they needed. That’s where we at Dominate Digital swung into action: it was time for an online store.

OUR RECOMMENDATION

For FootMotion, we needed to come up with a strategy that fit like a perfect shoe. The solution was clear to us: as both a brick and mortar and eCommerce store, FootMotion would benefit from a totally redesigned Shopify website. This allowed for the quickest conversions, growing online sales where there previously weren’t many.

Footmotion - Before Footmotion - After

SERVICES WE PROVIDED TO
ELEVATE FOOTMOTION ABOVE THE REST