PROTEIN SUPPLIES AUSTRALIA
Pioneering Innovation, Transforming Operations
PROJECT OVERVIEW
Protein Supplies Australia create sustainable, healthy and additive-free supplements that are ideal for athletes, bodybuilders and anyone who values a nutritious lifestyle. PSA cater for dietary choices and requirements of all sorts, and their aim is to increase awareness surrounding how people fuel their bodies.
PROTEIN SUPPLIES AUSTRALIA: BUILDING EXCELLENCE THROUGH NUTRITIONAL INNOVATION.
SUMMARY
Protein Supplies Australia (PSA) approached us to:
- Develop a full Social Media Advertising and Email Marketing Strategy
- Improve their brand presence across Australia
- Increase their online sales
Protein Supplies Australia (PSA) create sustainable, healthy and additive-free supplements that are ideal for athletes, bodybuilders and anyone who values a nutritious lifestyle. PSA cater for dietary choices and requirements of all sorts, and their aim is to increase awareness surrounding how people fuel their bodies. PSA’s Global marketing strategy is for their products to be sold in-store and
online.
Prior to engaging Studio Culture, PSA focused their efforts on in-store promotions rather than online marketing. Although PSA did have social media platforms and a website, they weren’t using
them effectively – and as a result, their bottom line was suffering. PSA approached Studio Culture because they wanted to transform their online presence, attract more customers, improve their brand
recognition and boost their sales. And that we did by 95% Online!
STRENGTHENING THE PSA PRESENCE
We worked with Protein Supplies Australia to develop and execute a 3-month Social Media Advertising and Email Marketing Campaign. Within three months, we were able to work with the PSA team to transform their digital presence and improve their conversion rates, sales and brand recognition.
HOW WE DID IT
An integral early step in our strategy for PSA was building
awareness through social media advertising. We sought
to expand the PSA audience on Facebook and Instagram,
utilising trends, interest targeting, lookalike audiences and
boosting video views. Our social media strategy contributed
to the company achieving a 95% increase in online revenue.
SERVICES WE PROVIDED TO BOOST
PROTEIN SUPPLIES AUSTRALIA'S
PERFORMANCE TO NEW HEIGHTS.
SEO
Search Engine Optimization (SEO) involves optimizing a website to improve its visibility and ranking on search engine results pages. By utilizing SEO strategies such as keyword research, on-page optimization, and link building, we help Protein Supplies Australia increase organic traffic to their website and improve their online presence.
Google Ads Management
Google Ads Management involves creating and optimizing pay-per-click (PPC) advertising campaigns on Google's advertising platform. We help Protein Supplies Australia target their audience effectively, create compelling ad copy, and optimize their campaigns to maximize return on investment (ROI) and drive more traffic to their website.
Email Marketing
Email marketing involves sending targeted promotional emails to a subscriber list to nurture leads and encourage conversions. We assist Protein Supplies Australia in creating engaging email campaigns, segmenting their audience, and analyzing campaign performance to increase customer engagement and drive sales.
SOCIAL MEDIA MARKETING
Social media marketing involves leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic. We help Protein Supplies Australia develop and implement a comprehensive social media strategy, create compelling content, and engage with their audience to increase brand visibility and customer loyalty.
